Retail frustration is a golden opportunity Kleenmaid Appliances CEO believes
Joseph P Kennedy, father of US President John F Kennedy is attributed as saying, “when the going gets tough the tough get going.” We might remember these as the words of the hit song by Billy Ocean.
However Danny Hamilton, CEO of Compass Capital Services who owns the iconic Kleenmaid brand believes that although we hear retail is tough, that’s the very opportunity we all need to do it smarter and better.
We hear a lot about flagging retail sales but that is not the problem, it is the result of a problem.
So what is the problem?
There are several things that make up that answer, but from Danny Hamilton’s point of view it’s our approach to sales and the profession of sales in Australia that is a key part of the problem.
“Having hired and trained professional salespeople for over 35 years, one of the major problems in Australia today is that our salespeople just don’t know how to sell.”
“In the current economic climate, companies, hopefully like ours, that employ ethical selling principals and processes, will make a killing, while others will simply blame the economy, the internet or some other external factor,” Hamilton says.
Hamilton continues, “Making a major purchase for many of us is a reward for years of hard work.
I get the feeling that the Australian public is increasingly frustrated with the lack of retail service and sales professionalism.
I can assure you that we all love to be sold and want to feel we have made a great purchase.
One truth about sales that has, and will always stand the test of time is that, “people buy from people they like and trust.”
Today that can also be said of internet sites, like them, and trust them, then you will buy from them.
The internet certainly has a place in today’s market, but the need for true sales professionals has never been greater than it is today.”
Hamilton says that’s all about to change in the appliance world as the emerging Kleenmaid retail concept with over 30 outlets gathers momentum up and down the eastern seaboard.
The Next Generation Kleenmaid appliance collection was launched in February this year not through traditional electrical retailers but by adopting a model used throughout Europe to sell not only appliances but also kitchens.
Kleenmaid appliances are sold exclusively through kitchen companies where customers can, “try before they buy,” that is, they can cook and bake using the Kleenmaid Appliances before they make a purchase.
Selling appliances through kitchen companies links the whole process of selecting a new kitchen and the associated appliances in a one stop shop, making the buying experience a dream come true as opposed to the often experienced night mare.
“It’s not like buying a car where you can trade it in if you make a mistake. Make a mistake in your kitchen selections and you’re stuck with them for years.” Hamilton says.
Reports suggest that for most Australians to upgrade or renovate their kitchen is a once in every ten years event if that.
Kleenmaid boasts some world leading technologies in the cooking field that will be on display this weekend at the Better Homes and Garden Live Show at Sydney Showground, Sydney Olympic park.
Innovations such as the much talked about Kleenmaid Elevator Oven a recent finalist in the Australian International Design awards, and the Kleenmaid Electronic gas cooktops that operate without the use of old fashioned knobs by employing (ESTC) Electronic Sensor Touch Controls which enable automatic cooking functions and sleek flush mounted installations.
For more information go to www.kleenmaid-appliances.com.au
Or Contact Danny Hamilton on firstname.lastname@example.org