FalconStor New Partner Program released for ANZ

FalconStor’s PartnerChoice Program and PartnerPlace Web Portal Provide Comprehensive Sales Tools and Support to Meet Channel Partners’ Needs

Sydney, September 25, 2012—FalconStor Software, Inc. (NASDAQ: FALC), a market leader in disk-based data protection solutions, today launched PartnerChoice, FalconStor’s new three-tiered channel partner program, in the Australia New Zealand region (ANZ), completing its worldwide rollout. The program is designed to provide optimal channel marketing and sales support based on each partner’s business model, level of engagement and commitment. As an integral part of PartnerChoice, FalconStor has launched the PartnerPlace Web portal, which allows partners to track opportunities, manage account information and access an extensive knowledge base of resources.

FalconStor’s PartnerChoice program is designed to drive revenue and growth for channel partners through extensive marketing support, sales incentives, training, technical support, and lead generation and protection. Channel partners may access sales and marketing tools along with FalconStor’s integrated lead-management console through the PartnerPlace Web portal, which provides exclusive information and documentation that streamlines sales processes and assists in attracting and retaining new business.

The program offers market development funds (MDF) and volume incentive rebates (VIR) to Preferred and Premier level partners to assist and reward their sales efforts. All partners can participate in margin building, deal registration and financial incentives with no minimum requirements. FalconStor helps partners earn greater rewards according to their commitment and business goals through MDF and revenue goal rebates

FalconStor executives said:

“FalconStor employs a 100 percent channel business model, and we believe the PartnerChoice program will increase channel sales and ensure the profitability of our channel partners in ANZ,” said Suresh Nair, general manager and vice president of sales and marketing for FalconStor APAC.

Vic Masi, ANZ country manager, added, “PartnerChoice gives partners access to a mature program that will support them in building a world-class data protection business. Knowing that training is the cornerstone of FalconStor’s partner program, we will emphasize our partner certification programs to maintain the highest level of customer satisfaction.”

ANZ channel partners said:

“As a leader in enterprise infrastructure, Frontline works with the best in the technology business. We are pleased to be a channel partner of FalconStor, and we are excited about the opportunities we have to work closely together and drive successful outcomes for our customers. FalconStor’s new PartnerChoice program and PartnerPlace portal allow our sales and presales teams to readily access the latest product and competitive information. The program is a great example of FalconStor’s commitment to its channel partners.” – Chris Ford, national sales manager, Frontline Systems Australia.

“Regal-IT congratulates FalconStor on the innovative aspects of the new PartnerChoice program. Frankly, we selected FalconStor’s product offering for its open standards and its ability to offer our clients an advanced disaster recovery/business continuity solution at reasonable cost. We particularly are attracted to FalconStor’s ability to work with our customers’ existing storage infrastructure, leveraging our doing-more-with-less objective. The new PartnerChoice program will greatly assist us in this endeavor,” said Regal-IT MD Mark Gluckman.

“FalconStor’s products complement SGI’s existing storage solutions to provide a best-of-breed offering for our customers,” said Nick Gorga, general manager, SGI, Australia and New Zealand. “The PartnerChoice program offers SGI support that will bring real value to the market.”

FalconStor’s PartnerChoice program was awarded CRN magazine’s 5-Star Partner Program rating, which recognizes the elite subset of Partner Program Guide vendors who give solution providers the best partnering elements in their channel programs.

Download a copy of the PartnerChoice brochure for more information about the PartnerChoice program. 

About FalconStor Software

FalconStor Software, Inc. (NASDAQ: FALC) is a market leader in disk-based data protection. The company’s mission is to transform traditional backup and disaster recovery into next-generation service-oriented data protection. Built upon an award-winning platform, FalconStor solutions deliver disk-based backup, continuous data protection, WAN-optimized replication and disaster recovery automation. FalconStor solutions are available through a worldwide network of partners, including solution providers, top-tier strategic partners and major OEMs. Thousands of customers worldwide, from small businesses to Fortune 100 enterprises, entrust their data to FalconStor solutions. FalconStor maintains headquarters in Melville, N.Y., and offices throughout Europe and the Asia Pacific region. For more information, visit www.falconstor.com or call 1-866-NOW-FALC (866-669-3252). 

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