DemandGen Touches Down in Australia & Expands Global Marketing Automation Footprint
Announcement posted by DEMANDGEN 28 Sep 2012
MELBOURNE, September 2012 - The New Road to Revenue seminar, held in Melbourne & Sydney in August, focused on how the proliferation of the internet, mobile technology and information has changed the way businesses buy. The audience gained insights into the importance of shaping the buyer’s concept and how marketing can drive revenue through 5 actionable steps.
In attendance were senior representatives from; LinkedIn, Cisco, McAfee, American Express, Deloitte, Sensis, Telstra, Ansell Healthcare, ANZ Bank, Gooddata, Oracle, SAP and many others. John Paola, Managing Director of DemandGen says, “we are more than pleased with the support we received from the local B2B community for DemandGen’s launch in Australia and I thank all participants for their contribution.”
John went on say, “the stakes have never been higher for marketing teams throughout Australia and Asia Pacific. In many organisations, marketing is now responsible for directly driving revenue. Marketing leaders are beginning to embrace the opportunity to command a revenue performance leadership position at the top table. On a daily basis I work with innovative leaders that are bridging the gap between sales and marketing, and designing transparent processes that make marketing’s contribution measurable.” Through its offices in Singapore and now Australia, DemandGen’s global customers have access to the full compliment of solutions, including:
- Integrated lead management strategy
- Marketing automation technology assessment and delivery
- Proprietary lead scoring/nurturing programs and;
- Demand Center design and execution.
“We are also delighted to bring our accumulated marketing automation expertise from thousands of projects and award-winning methodologies to new Australian and Asia Pacific clients,” Paola added.
DemandGen is a global consulting firm helping companies deploy and utilize marketing automation and CRM systems including Eloqua, Marketo and Salesforce. DemandGen is a trusted advisor to the world's leading marketing and sales teams combining superior service, business processes and technology expertise. DemandGen has assisted over 200 clients including; Netapp, American Express, Salesforce.com, Cisco, Adobe, Linkedin, Taleo, Successfactors and Concur embark and execute on their marketing automation journey.