ONLINE BEAUTY STORE TO DONATE 100% OF OCTOBER SALES FROM MONDAY

EMBARGOED: 00:01am, 2ND October, 2012

~~MEDIA ALERT~~

ONLINE BEAUTY STORE TO DONATE 100% OF OCTOBER SALES FROM MONDAY

From this Monday discount online beauty store www.DollarCosmeticClub.com.au will pledge 100 per cent of its sales to the McGrath Foundation, aiming to raise a staggering $250,000 in October.

Dollar Cosmetic Club founder & CEO, Issac Elnekave says; “committing to donate 100 per cent of all product sales is awesome because the more we sell, the more we donate. And our members still get to spoil themselves a little too”.

Elnekave is available to discuss the pink initiative and the need for the public to get clicking throughout October to help raise much needed funds and awareness for McGrath Foundation.

Foundation Ambassador and Director, Tracy Bevan is thrilled to have Dollar Cosmetic Club on board to help raise $250,000 for the McGrath Foundation.

“We believe every dollar makes a difference and the best part about the October initiative with Dollar Cosmetic Club is that literally every dollar spent will be helping us add to our network of 77 McGrath Breast Care Nurses, who have helped support more than 16,000 Australian families,” she said.

“We know we have a long way to go, but through the support of the Australian community and friendships like Dollar Cosmetic Club, we hope to see our vision become a reality,” said Bevan.

 AVAILABLE FOR COMMENT

WHO:               Issac Elnekave – Dollar Cosmetic Club founder & CEO  

                        Tracy Bevan – McGrath Foundation Ambassador & Director

WHEN:             From 6am, Monday 1^st October until the end of October

“Additional donations can also be made through the website and we’re encouraging everyone to get on board, nab a bargain and support this wonderful cause,” said Elnekave.

The dollar deal website launched last month to offer online shoppers the chance to purchase beauty products from recognised brands such as Revlon, Rimmel, Maybelline and L’oreal for $1[i].

The McGrath Foundation raises money to place McGrath Breast Care Nurses in communities right across Australia to support Australian families experiencing breast cancer and to increase breast awareness in young women.

For further media enquiries please contact IMPACT Communications on 02 9519 5411:

[i] Items cost $1 plus $5 postage & handling