Market-leading advertising technology company BRANDSCREEN completes funding round of more than USD$11 million to fuel growth across APAC
BRANDSCREEN is pleased to announce it has completed a funding round of more than USD$11 million to fuel growth across the Asia-Pacific region. The Series B round was led by Macquarie Capital Group Limited (“Macquarie Capital”), and was joined by new co-investors including SingTel Innov8 (Singapore) and existing investor Southern Cross Venture Partners (Palo Alto and Sydney).
BRANDSCREEN CEO Julian Tol said: "BRANDSCREEN will use the funds to accelerate our drive to be the Number One digital media trading platform in major APAC markets: Australia, China, Japan, Korea, India and South East Asia. We have the product, the relationships and the team to continue to build on our position in the Asia-Pacific market.”
Revolutionizing the way media is bought and sold
The move to 'real time media trading' is essential to free the industry from the inefficiencies of old, manual trading systems. The introduction of automated trading systems and advertising exchanges is enabling the media industry to move from a world where digital was a very small part of the overall media mix, towards a situation where digital is expected to account for around 40% of all media spend.
BRANDSCREEN builds the trading platforms that media agencies use to buy media on a 'real time' basis. Real time buying involves buying the attention of people, one impression at a time, while an individual is browsing on their PC, tablet, phone or smart TV. The software runs in the cloud, using thousands of servers, processing data on the petabyte-scale, making bids for individual users at the rate of 200,000 times per second.
Tol said: "We are witnessing the transformation from manual to automated media trading. We used to buy media space to get in front of an audience. Now we are starting to directly buy 'customer minutes' one person at a time and what online companies now sell is the access to the customer and all their data."
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About the Companies
BRANDSCREEN was founded by Julian Tol and Seth Yates in 2006, and is regarded as a world leader in real-time media trading technology. It provides the underlying infrastructure, optimization intelligence and applications that power many of the world's leading media trading desks. The CORTEX white-label trading platform from Brandscreen is used by media agencies and ad networks to help them build state-of-the-art, real-time media trading practices. BRANDSCREEN is a pioneer in RTB, and was the first 'demand side platform' to launch in Asia. Today BRANDSCREEN is market leader in most APAC markets. The company has its corporate, finance, product and sales HQ in Singapore, and its R&D and Engineering HQ in Sydney. It has a sales & support team in Shanghai, and plans to open offices in Tokyo, Seoul and Mumbai in the coming months. www.brandscreen.com
About Macquarie Capital
Macquarie Capital is a wholly owned subsidiary of Macquarie Group Limited (Macquarie), a global provider of banking, financial, advisory, investment and funds management services. Macquarie acts on behalf of institutional, corporate and retail clients and counterparties around the world. Macquarie Group Limited is listed in Australia (ASX:MQG; ADR:MQBKY) and is regulated by APRA, the Australian banking regulator, as the owner of Macquarie Bank Limited, an authorised deposit taker. Founded in 1969, Macquarie employs more than 14,200 people in 28 countries. At 31 March 2012, Macquarie had assets under management of $A327 billion.
About SingTel Innov8
SingTel Innov8 (Innov8), a wholly owned subsidiary of the SingTel Group, is a corporate venture capital fund, with its own set of decision making, approval and funding processes. It has an initial fund size of S$200 million. Innov8 focuses its investments on technologies and solutions that lead to quantum changes in network capabilities, next generation devices, digital content services and enablers to enhance customer experience. It works closely with the ecosystem of leading innovators, developers, government agencies, R&D and capital providers to bring cutting-edge technologies and solutions to the various markets the SingTel Group operates in.
About Southern Cross Venture Partners