We’re doing our Christmas shop on the clock
Announcement posted by RedBalloon 18 Dec 2012
Online experience retailer redballoon.com.au says majority of customers shop while at work
Figures released from online experience retailer redballoon.com.au show more than half of their sales (58%) and website traffic (54%) in December come within the traditional working hours of 8am to 5pm, Monday to Friday.
Comparatively, the traditional post-work hours of 5pm to midnight represent just over a third - 37 per cent of purchases and 39 per cent of traffic.
Interestingly, both visits to RedBalloon and purchases drop off over the weekend – a time when you might expect people to take care of personal matters. Saturday and Sunday combined represent just 18 per cent of purchases, whereas Monday through Friday make up 82 per cent of their weekly sales.
According to RedBalloon Acting CEO Kristie Buchanan, this weekend drop isn’t really a surprise as “The weekend is a chance to switch off from technology.”
“With the majority of Australian workers in white collar jobs1 and spending much of the week perched in front of a computer, the opportunity to get some Christmas shopping done at the same time is tempting.”
“We have also seen a rapid increase in the number of people browsing the redballoon.com.au mobile site, with 21 per cent of our December traffic coming from mobile devices.
“This is a further indication that people are using every spare moment to get things done – be it banking, shopping or paying bills, while commuting or waiting in line at the doctor’s office.”
RedBalloon are confident this isn’t an isolated observation - with the continuing growth and popularity of online shopping they suspect other online retailers would be seeing similar trends.
“We’re spending more and more time in the office, in front of computers, and on our mobile devices - the convenience and instant gratification of online shopping is at our fingertips 24/7,” Ms Buchanan said.
“We’re not necessarily being unproductive; it’s a matter of people having to become more and more efficient, particularly at Christmas when there are so many competing pressures on our time.”
1 The most common Australian occupations in 1966 were tradesmen, production process workers and labourers (44%). In 2011 professionals, clerical and administrative workers (37%) made up the majority. ABS: ‘Australian Labour Market Statistics, Oct 2011', Fifty Years of Labour Force: now and then,
http://www.abs.gov.au/ausstats/abs@.nsf/Lookup/6105.0Feature+Article1Oct%202011#Endnote12
- Ends -
For more information or to arrange an interview, please contact:
Lauren Ashton, RedBalloon PR – 02 8755 0034 / 0404 136 765 / lauren@redballoon.com.au
About RedBalloon
RedBalloon has been giving people the chance to fulfil their dreams for 11 years in Australia and New Zealand, and has supplied more than 1.5 million memorable experiences in this time. With over 3000 unique gift ideas and experience gift vouchers like race car driving, hot air ballooning, horse riding on the beach, tiger moth flights to massages, romantic dinners and getaways, RedBalloon has the perfect meaningful gift for any occasion.
Comparatively, the traditional post-work hours of 5pm to midnight represent just over a third - 37 per cent of purchases and 39 per cent of traffic.
Interestingly, both visits to RedBalloon and purchases drop off over the weekend – a time when you might expect people to take care of personal matters. Saturday and Sunday combined represent just 18 per cent of purchases, whereas Monday through Friday make up 82 per cent of their weekly sales.
According to RedBalloon Acting CEO Kristie Buchanan, this weekend drop isn’t really a surprise as “The weekend is a chance to switch off from technology.”
“With the majority of Australian workers in white collar jobs1 and spending much of the week perched in front of a computer, the opportunity to get some Christmas shopping done at the same time is tempting.”
“We have also seen a rapid increase in the number of people browsing the redballoon.com.au mobile site, with 21 per cent of our December traffic coming from mobile devices.
“This is a further indication that people are using every spare moment to get things done – be it banking, shopping or paying bills, while commuting or waiting in line at the doctor’s office.”
RedBalloon are confident this isn’t an isolated observation - with the continuing growth and popularity of online shopping they suspect other online retailers would be seeing similar trends.
“We’re spending more and more time in the office, in front of computers, and on our mobile devices - the convenience and instant gratification of online shopping is at our fingertips 24/7,” Ms Buchanan said.
“We’re not necessarily being unproductive; it’s a matter of people having to become more and more efficient, particularly at Christmas when there are so many competing pressures on our time.”
1 The most common Australian occupations in 1966 were tradesmen, production process workers and labourers (44%). In 2011 professionals, clerical and administrative workers (37%) made up the majority. ABS: ‘Australian Labour Market Statistics, Oct 2011', Fifty Years of Labour Force: now and then,
http://www.abs.gov.au/ausstats/abs@.nsf/Lookup/6105.0Feature+Article1Oct%202011#Endnote12
- Ends -
For more information or to arrange an interview, please contact:
Lauren Ashton, RedBalloon PR – 02 8755 0034 / 0404 136 765 / lauren@redballoon.com.au
About RedBalloon
RedBalloon has been giving people the chance to fulfil their dreams for 11 years in Australia and New Zealand, and has supplied more than 1.5 million memorable experiences in this time. With over 3000 unique gift ideas and experience gift vouchers like race car driving, hot air ballooning, horse riding on the beach, tiger moth flights to massages, romantic dinners and getaways, RedBalloon has the perfect meaningful gift for any occasion.