"Cross Purchase Pal(tm)" Lets Shoppers Scan Items at Home, Print Shopping List in Store
Bar code scanners embedded in AT Cross key fob or pen capture needed items at home;
Shoppers get list, access coupons, redeem loyalty points through NCR EasyPoint(tm) Kiosk in store
Shoppers get list, access coupons, redeem loyalty points through NCR EasyPoint(tm) Kiosk in store
Soon there will be no need to make your list or check it twice. A pen, a key fob and an in-store kiosk will do that for you.
Leading kiosk provider NCR Corporation has teamed with A.T. Cross Company, known for its fine writing instruments, to offer The Cross Purchase Pal(tm), a kiosk solution that uses bar code scanning technology to provide consumers with immediate access to shopping lists, purchase history and loyalty program information.
Consumers simply use a scanner-equipped key fob or pen to scan items at home. Once in the store, shoppers download the information into an NCR EasyPoint(tm) kiosk, which displays and prints a shopping list, coupons, price comparisons and other data based on that shopper's preferences.
"Consumers pressed for time are coming to rely on self-service retail technologies designed to help maximise their shopping experience," said Nelson Gomez, vice president and general manager of NCR EasyPoint. "Retailers who deploy kiosks and self-checkout will capture that consumer loyalty while better utilising their own in-store resources."
Unveiled at the Retail Systems technology show in Chicago, the Cross Purchase Pal can also create wedding and baby registries, facilitate catalogue shopping and ordering and help shoppers locate specific items in-store.
"Beyond saving shoppers time, the Cross Purchase Pal concept allows retailers to maximise their direct marketing efforts and capture and report information never before available," said John Ruggieri, president of the A.T. Cross Pen Computing Group. "By tying scanners to kiosk technology, the opportunity to develop marketing programs that directly track effectiveness and return on investment are virtually limitless."
About A.T. Cross
A.T. Cross is a leading designer, manufacturer and marketer of fine writing instruments, timepieces, personal accessories and pen computing products with worldwide distribution. Cross has been in the business of data capture and retrieval with pen on paper, and sees its entry into the personal scanning device market as a logical extension of this functionality. More information about A.T. Cross may be found at: www.cross.com.
About NCR Corporation
NCR Corporation (NYSE: NCR) is a leading global technology company helping businesses build stronger relationships with their customers. NCR's ATMs, retail systems, Teradata data warehouses and IT services provide Relationship TechnologyTM solutions that maximize the value of customer interactions. Based in Dayton, Ohio, NCR (www.ncr.com) employs 30,300 people worldwide.
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NCR, NCR RealPOS, NCR RealPrice, NCR RealScan, NCR EasyPoint, NCR FastLane and Teradata are trademarks or registered trademarks of NCR Corporation in the United States and other countries.
CROSS and CROSS PURCHASE PAL are trademarks or registered trademarks of A. T. Cross Company or its affiliates in the United States and other countries.
Leading kiosk provider NCR Corporation has teamed with A.T. Cross Company, known for its fine writing instruments, to offer The Cross Purchase Pal(tm), a kiosk solution that uses bar code scanning technology to provide consumers with immediate access to shopping lists, purchase history and loyalty program information.
Consumers simply use a scanner-equipped key fob or pen to scan items at home. Once in the store, shoppers download the information into an NCR EasyPoint(tm) kiosk, which displays and prints a shopping list, coupons, price comparisons and other data based on that shopper's preferences.
"Consumers pressed for time are coming to rely on self-service retail technologies designed to help maximise their shopping experience," said Nelson Gomez, vice president and general manager of NCR EasyPoint. "Retailers who deploy kiosks and self-checkout will capture that consumer loyalty while better utilising their own in-store resources."
Unveiled at the Retail Systems technology show in Chicago, the Cross Purchase Pal can also create wedding and baby registries, facilitate catalogue shopping and ordering and help shoppers locate specific items in-store.
"Beyond saving shoppers time, the Cross Purchase Pal concept allows retailers to maximise their direct marketing efforts and capture and report information never before available," said John Ruggieri, president of the A.T. Cross Pen Computing Group. "By tying scanners to kiosk technology, the opportunity to develop marketing programs that directly track effectiveness and return on investment are virtually limitless."
About A.T. Cross
A.T. Cross is a leading designer, manufacturer and marketer of fine writing instruments, timepieces, personal accessories and pen computing products with worldwide distribution. Cross has been in the business of data capture and retrieval with pen on paper, and sees its entry into the personal scanning device market as a logical extension of this functionality. More information about A.T. Cross may be found at: www.cross.com.
About NCR Corporation
NCR Corporation (NYSE: NCR) is a leading global technology company helping businesses build stronger relationships with their customers. NCR's ATMs, retail systems, Teradata data warehouses and IT services provide Relationship TechnologyTM solutions that maximize the value of customer interactions. Based in Dayton, Ohio, NCR (www.ncr.com) employs 30,300 people worldwide.
# # #
NCR, NCR RealPOS, NCR RealPrice, NCR RealScan, NCR EasyPoint, NCR FastLane and Teradata are trademarks or registered trademarks of NCR Corporation in the United States and other countries.
CROSS and CROSS PURCHASE PAL are trademarks or registered trademarks of A. T. Cross Company or its affiliates in the United States and other countries.
