Announcement posted by McAfee 05 Feb 2013
SYDNEY, Australia. February 5th, 2013 – McAfee today released
Australian findings from the company’s 2013 Love, Relationships, and Technology
survey which examines the pitfalls of sharing personal data in relationships
and discloses how breakups can lead to privacy leaks online. The study
highlights the need for consumers to take steps to protect themselves from
cyber-stalking and exposure of private information.
The research shows around 49% of Australian smartphone owners have personal and
intimate information on their mobile devices, such as bank account information,
passwords, credit cards and revealing photos. Meanwhile, 51% of Australians
have used their smartphone to send personal or intimate text messages, emails
or photos in the past.
“Sharing personal and intimate information may seem like harmless fun to many
Australians but it’s important they realise that once a private message or
photo is out of their hands, they can’t control where it goes or who sees it,”
said Sean Duca, Enterprise Solutions Architect at McAfee Asia Pacific. “It’s
clear that many people feel comfortable sharing private information and
passwords with their partners, but they also need to consider the risks
involved in doing so, and that if those relationships end, their information
can end up in the wrong hands.”
Top findings from the survey include:
Relationships, Break Ups and Personal Data
Despite public awareness of data leaks and high profile celebrity photo
scandals, Australians continue to take risks by sharing personal information
and intimate photos with their partners and friends. The research shows that
96% of Aussies believe their data and revealing photos are safe in the hands of
their partners.
However, McAfee has found that 10% of adults have had their personal content
leaked to others without their permission. Additionally, 1 in 20 ex-partners
have threatened that they would expose risqué photos of their ex online.
According to the study, these threats have been carried out nearly half the
time (46%).
Of those surveyed these were the partner actions that lead to the exposure of
personal data:
1. Broke up with me (27%)
2. Cheated (20%)
3. Lied (20%)
4. Called off wedding (13%)
5. Posted picture with someone else
(13%)
6. Other (13%)
About 1/5 of the population has regretted sending such intimate content after a
break up and 20% of people have even asked their ex-partner to delete all
personal content.
Sending Personal Content
Despite the risks, 34% of Aussies still plan to send sexy or romantic photos to
their partners via email, text and social media on Valentine’s Day.
Aussies More Private than Other Nations
While many Australians are happy to share their personal information with their
partners, the numbers are much greater in some other countries. While almost
half of Australian’s have personal or intimate content on their smartphone, a
staggering 80% of French and Mexicans are doing the same. Aussie’s are also
much less likely to send the information via text or email to a friend (51%)
than those in the US (60%), Germany (75%) or India (86%).
Cyber Stalking
When armed with their partner’s passwords, some Australians can’t help but
snoop and check out their partners’ emails, bank accounts and social media
pages. Almost half (47%) of people surveyed have admitted to checking their
significant others’ emails, while 57% regularly or sometimes check their bank
accounts. Meanwhile, almost half (47%) log in to partner’s social media pages.
The survey also revealed that slightly more people (31%) track their ex-partner
on Facebook than their current partner (21%).
Private Data
It’s not just revealing photos that people need to worry about. 10% of adults
have had their personal content leaked to others without their permission.
Sharing information at every turn increases the likelihood of leaked data and
identity theft. Bank account numbers (67%), health insurance details (54%),
Medicare numbers (67%), email accounts (58%), and passwords (48%) have all been
shared with relationship partners.
When personal data is leaked, about 17% of people hired an attorney and took
legal actions to recover their information and have embarrassing photos removed
from websites. Almost a quarter of those affected have broken into the
emails of those who leaked the data to find proof and recover what was
lost. The most popular form of fighting back was to confront the
individual in person (56%) or online (30%).
Unprotected Devices
Nearly 40% of Australians leave their phone open and unprotected without a
password, letting anyone who picks up the device access all their private
content. The same number of Australians never back up or save the content on
their smartphones and about a quarter rarely or never delete any personal or
intimate text messages emails and photos.
To learn more, please visit:
Note: The statistics used in the content linked below are from the US research.
For a fact sheet featuring Australian results, please contact Spectrum Communications
- www.mcafee.com/loveandtech
- https://blogs.mcafee.com/consumer/love-relationships-technology-survey
- https://blogs.mcafee.com/consumer-threat-notices/love-relationships-and-sextregret-its-time-to-take-back-the-web
- Follow on Twitter @McAfeeConsumer - #SextRegret
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About the Study
MSI International conducted a total of 527 online interviews in Australia,
among adults ages 18-74. Interviews among respondents were split evenly by age
and gender, and achieved geographic distribution according to the Australian
census. The interviews were conducted from December 14 through December 30,
2012.
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Media Contact:
Sabine Leroy
Spectrum Communications
02 9469 5700
mcafee@spectrumcomms.com.au