PLEDGEMUSIC TEAMS UP WITH SONY MUSIC AUSTRALIA, RCA RECORDS , BRING ME THE HORIZON AND RAW POWER MANAGEMENT.
Announcement posted by Creative Services 18 Feb 2013
PLEDGEMUSIC TEAMS UP WITH SONY MUSIC AUSTRALIA, RCA RECORDS , BRING ME THE HORIZON AND RAW POWER MANAGEMENT.
GROUNDBREAKING DIRECT-TO-FAN, ALBUM PRE-SALE CAMPAIGN
Australia, Feb 18, 2013 - PledgeMusic has teamed up with Sony Music Australia, RCA Records, Bring Me The Horizon and Raw Power Management to launch a unique, direct-to-fan pre-sale campaign for what is tipped to be one of the biggest rock albums of 2013.
Released thru Sony Music Australia on April 26th ‘Sempiternal’, will be the fourth studio album fromthe Sheffield -based Bring Me The Horizon. It is the follow up to their acclaimed 2010 album 'There Is A Hell, Believe Me I've Seen It. There Is A Heaven, Let's Keep It A Secret'. (No.1 ARIA Album)
From Feb 14th Bring Me The Horizon are offering fans an exclusive window to pre-order the album directly from the bands website – www.bringmethehorizon.co.uk - and access to exclusive content. This is the first time that PledgeMusic has worked with a band and major label to offer a direct-to-fan pre-sale campaign via the artists own website .
Scot Crawford, GM of PledgeMusic Australia/NZ said, “It’s great to be able to work with Bring Me The Horizon. I have direct experience in regards to the importance of the bands D2C engagement in both the Australian and NZ markets and am honoured to be a part of delivering a premium experience for BMTH fans here.”
Malcolm Dunbar, MD of PledgeMusic adds, “Bring Me the Horizon are being tipped by many as one of the biggest bands of 2013 and as such we are delighted to be able to give fans this exclusive opportunity to pre-order ‘Sempiternal’ via the band’s own website alongside a range of premium offers. Raw Power Management and RCA Records understand the power of direct-to-fan engagement and the need to incentivise and reward fans in the lead up to such a major release. “
Don Jenkins, Commercial Director of Raw Power Management said, “Bring Me The Horizon have always worked hard to build and maintain a strong relationship with their fanbase and this new initiative with PledgeMusic, which rewards those fans for their loyalty will, I’m sure, pay real dividends for everyone involved. RCA Records recognise that this could be one of the biggest rock albums of the year and have been fully supportive of this campaign from the start and understand the importance of working with the bands fanbase in this new and innovative way.
Scot Crawford can be contacted at scot.crawford@pledgemusic.com
-ENDS-