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White is Right with OKI - OKI Data Australia Releases the C711WT, The First Printer with White Printing Capabilities

Announcement posted by Oki Data Australia 25 Feb 2013

OKI Data Australia, a global manufacturer of business range printers and multi-function devices, has introduced “white” printing, the latest innovation in colour printing.
  
OKI is the first manufacturer to release standard colour printers that are also capable of printing white.  Instead of the conventional CMYK configuration, the new C711WT printer employs CMY toners plus a white toner (CMYW).   All colours printed, including any “black” images, are reproduced using a composite of CMY toners.   A white toner is then added when needed to support the production of transfer materials, transparent signage/labelling materials and when white is needed on dark media.
 
Thanks to their excellent media handling capabilities and LED technology, OKI printers have long been the product of choice for many of the transfer media manufacturers that service the garment and product decoration industries.   Now, with new types of transfer media developed specifically for white toner devices, it is even easier to create vibrant looking decorations even on dark coloured fabrics and objects.  White toner can also be added in many print applications involving transparent material to make colour images standout and can even be used on its own on dark coloured media.
 
The C711WT is capable of printing on any material a regular OKI product can print. It is also incredibly useful in printing on transparent media. The white layer behind the CMY image enables colours to stand out and can be used for a wide variety of applications.  In addition, selecting greyscale in the driver turns everything into  shades of white. This is useful for printing white directly onto dark media.  White can also be printed as a spot colour.
 
The C711WT printer is ideal for specific markets, including the garment decoration industry, packaging, signage & label producers. Achieving vibrant full colour printing plus white is also an advantage to any graphics business offering individual and short run display material, bespoke stationery, concepts, T-shirts or promotional merchandise.  Indeed, the white printer is sufficiently flexible for businesses to print in-house what they need, when they need it.
 
Antonio Leone, Marketing Manager for OKI Data ANZ, said, “The ability to print white for the first time on a desktop digital printer adds a level of versatility that will undoubtedly uncover untapped uses and applications, provide a launchpad for OKI into new markets, and empower users with unprecedented flexibility.”
 
Key specifications:
Print Speed                                                A4: 34ppm A colour
Maximum paper capacity                        1,690 sheets of 80gsm
Time to first print (TTFP)                          9 seconds
Warm up Time                                          Up to 60 seconds from power on and up to
                                                                     35 seconds from power save
Processor speed                                       533MHz
Connectivity                                              Hi-Speed USB, 10/100-TX Ethernet
Printer language                                      PostScript 3 emulation
Network & protocols                                All major network protocols supported via Ethernet card with internal web server for printer and network card set-up and management.
 
The recommended retail pricing for the C711WT is $2,739.29 excluding GST and is available now through Alloys.

About Oki Data Australia

Oki Data Australia is a global manufacturer of business range printers and MFP’s. The company commenced operations in Australia in 2009 following the acquisition from long-time master agent and distributor, IPL.
 
Over 30 years ago OKI pioneered LED printing technology, an advanced form of printing using fewer parts compared with the more widely known laser printing. This in turn provides many benefits to users including longer product life, fewer operational issues, increased reliability and better image quality over the entire life of the print engine.
 
All OKI printer products are supported by Australian-based technicians and a three-year warranty.