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Hisense K160 Series Ensures Great Picture Quality HDTV’s While Boasting Affordability

Announcement posted by Definition Branding and Marketing 28 Mar 2013

MELBOURNE, Australia – March 28, 2013 – Hisense Australia, a leader in consumer electronics and innovation, today announced the availability of the Hisense K160 Series LED Television, available in 32”, 39”, 40”, 50” and 55” models. Boasting a super slim bezel of 15mm, the K160 series will bring beauty and practicality to a new level without breaking the bank.


Featuring stunning edge-lit LED Backlight Technology, the K160 underscores higher color quality, contrast, clarity and color temperature for use in any lighting condition in the home, office or commercial environment.. Additionally, the entry-level K160 series highly efficient LCD module technology provides accurate control of backlighting energy, effectively using the needed energy to provide the best picture quality.


The 55” model features 100Hz Vivid Motion technology while the other sizes come in at 50Hz. The stylish 39”, 40”, 50” and 55” models utilise Full HD technology bringing the best picture quality from blu-ray discs and HD channels. With the help from the Hisense Hiview Engine, vibrant colors with true-to-life tones and high-definition, come to life.


The Hisense USB Media Player allows users to not only enjoy photos or music, but also watch HD movie files directly on their TV. Recording from EPG and also Standby mode are two exciting features available on the K160, allowing users to record their favorite programs right to a USB drive. With a Mobile High-Definition Link (MHL), connecting a smartphone, tablet or other MHL enabled devices has never been easier.


“Our entry-level K160 series is feature packed with value that challenges the market,” said Andre Iannuzzi head of marketing at Hisense Australia. “This year we expect to go full force with Full High Definition televisions and beyond.”


The K160 is available at JB H-Fi, The Good Guys, and BSR from April 2013 onwards.

About Hisense Australia Pty Ltd

Hisense is a global television and refrigeration manufacturer active in more than 130 countries worldwide. More than 40 million people buy and enjoy Hisense products globally every year. Since arriving in Australia in 2006, Hisense has grown to be one of the fastest emerging TV and Home Appliance brands in Australia, distributed through more than 1,000 leading retail stores nationally. Established in 2006, Hisense Australia Pty Ltd is an Australian based subsidiary of Hisense Company Ltd.


Hisense televisions and home appliances are available at Australia’s leading national electronics retailers including JB Hi-Fi, Harvey Norman, The Good Guys and BSR.