annieB's Online Marketing Sets A New Industry Standard
Announcement posted by annieB's Bean Bags 08 Apr 2013
After offering over 20 unique online only sales in a month, annieB's is setting new standards for the rest of the industry to follow.
In March 2013 annieB's, an Australian online homewares retailer, offered 20 unique sales in a month long marketing campaign to increase sales and exposure. Using a combination of social media and online marketing, the month long advertising campaign provided a significant "buzz" in the community, and provided a significant increase in the number of visitors to the online store.
As the marketing and advertising industries continue to adapt to the new advertising landscapes on offer, social media and online marketing are increasing. Expenditure in print advertising has decreased in the last decade, as expenditure in online advertising has increased. Marketing campaigns designed to reach the maximum number of potential customers are becoming more effective online, as marketers understand more how consumers act online. annieB's will continue to use social media to advertise upcoming sales, and online only specials during 2013.