ATA and Fifth Quadrant Announce Research Partnership Agreement
Announcement posted by Fifth Quadrant 17 Apr 2013
Growing the reach and access to timely and quality information, data and research for ATA members & the Australian Contact Centre industry
The ATA, (known previously as Australian Teleservices Association), and Fifth Quadrant have formally announced a research partnership agreement which will provide their members, and the wider Australian Contact Centre industry, with the best quality industry information, reports and events.
This week ATA CEO, Fiona Keough and Fifth Quadrant CEO, Dr Catriona Wallace, signed a Memorandum of Understanding enabling the two organisations to leverage expertise, knowledge and reach in order to provide strategic advantages for both organisations to extend value and benefits to their members and subscribers. This will include access to shared resources, content, surveys, research data, reports and analyses, and custom created professional development events.
Fiona Keough, ATA CEO, said: “At the ATA our intent is always to deliver the best value to our members and enable them to continue to grow their careers and businesses through recognition, leadership and excellence. We are delighted to be partnering with Fifth Quadrant, one of Australia’s best contact centre research organisations, to provide our members with quality content, research, industry intelligence and events. We see this as a very dynamic partnership which will advance the professional development of our professional members as well as continue to evolve the service delivery of all contact centre organisations across Australia”.
Dr Catriona Wallace, CEO, Fifth Quadrant, said: “Fifth Quadrant is extremely pleased to be the official research partner for the ATA. This partnership will provide research statistics and information to ATA members and the Customer Experience Industry. This data and information is critical for executives and managers running multi-channel contact centres. Navigating this complex world of customer experience service delivery through a multi-channel environment is difficult to do. Having evidence-based data is key to assisting an organisation’s strategy, planning and delivery of exceptional customer experience and service.”
About the ATA
The ATA was established in 1989 and is the peak body for the Australian contact centre industry, promoting RECOGNITION, EXCELLENCE & LEADERSHIP. The ATA provides comprehensive, independent and quality professional development, information, mentoring and networking services to the contact centre industry in Australia. The ATA The ATA supports and champions growth, innovation and success for practitioners, organisations and the region and recognises this through the ATA National Awards which is the longest running program and highly coveted Award of its type in Australia.
For more information about the ATA, visit www.ata.asn.au
About Fifth Quadrant
Established in 1998, Fifth Quadrant Pty Ltd is a Customer Experience Strategy, Design and Research company. We provide management consulting, customer experience research; customer experience co-creation and design; multi-country market analysis; advanced data analytics including Big Data consulting; diagnostic assessment of operations and technology; customer experience strategy development and execution and improvement of operations. www.fifthquadrant.com.au
For media enquiries and further information please contact:
Sarah Tolmie Mob: +61 418 640 901
ATA Communications E: sarah@ata.asn.au
Julie Trajkovski PH: +61 2 9927 3302
Head of Publishing and Online E: jtrajkovski@fifthquadrant.com.au
This week ATA CEO, Fiona Keough and Fifth Quadrant CEO, Dr Catriona Wallace, signed a Memorandum of Understanding enabling the two organisations to leverage expertise, knowledge and reach in order to provide strategic advantages for both organisations to extend value and benefits to their members and subscribers. This will include access to shared resources, content, surveys, research data, reports and analyses, and custom created professional development events.
Fiona Keough, ATA CEO, said: “At the ATA our intent is always to deliver the best value to our members and enable them to continue to grow their careers and businesses through recognition, leadership and excellence. We are delighted to be partnering with Fifth Quadrant, one of Australia’s best contact centre research organisations, to provide our members with quality content, research, industry intelligence and events. We see this as a very dynamic partnership which will advance the professional development of our professional members as well as continue to evolve the service delivery of all contact centre organisations across Australia”.
Dr Catriona Wallace, CEO, Fifth Quadrant, said: “Fifth Quadrant is extremely pleased to be the official research partner for the ATA. This partnership will provide research statistics and information to ATA members and the Customer Experience Industry. This data and information is critical for executives and managers running multi-channel contact centres. Navigating this complex world of customer experience service delivery through a multi-channel environment is difficult to do. Having evidence-based data is key to assisting an organisation’s strategy, planning and delivery of exceptional customer experience and service.”
About the ATA
The ATA was established in 1989 and is the peak body for the Australian contact centre industry, promoting RECOGNITION, EXCELLENCE & LEADERSHIP. The ATA provides comprehensive, independent and quality professional development, information, mentoring and networking services to the contact centre industry in Australia. The ATA The ATA supports and champions growth, innovation and success for practitioners, organisations and the region and recognises this through the ATA National Awards which is the longest running program and highly coveted Award of its type in Australia.
For more information about the ATA, visit www.ata.asn.au
About Fifth Quadrant
Established in 1998, Fifth Quadrant Pty Ltd is a Customer Experience Strategy, Design and Research company. We provide management consulting, customer experience research; customer experience co-creation and design; multi-country market analysis; advanced data analytics including Big Data consulting; diagnostic assessment of operations and technology; customer experience strategy development and execution and improvement of operations. www.fifthquadrant.com.au
For media enquiries and further information please contact:
Sarah Tolmie Mob: +61 418 640 901
ATA Communications E: sarah@ata.asn.au
Julie Trajkovski PH: +61 2 9927 3302
Head of Publishing and Online E: jtrajkovski@fifthquadrant.com.au