TWO NEW BRAND PARTNERS JOIN SBS 2
Announcement posted by Access Public Relations 19 Apr 2013
Both companies have signed on as key partners to reach
SBS 2’s unique 16-39 demographic. They join other category-exclusive brand
partners Lion and KFC.
SBS Media, Director of Sales, Andrew Cook said: “SBS 2
is already well and truly hitting its
target audiences and we’re excited to be able to offer this level of
access and engagement to our brand partners through on-air integration across
all of our content options, like our SBS ON DEMAND service Back2Back.”
SBS 2 offers viewers free-to-air and Australian
premiere content, including the channel’s first commissioned program, The Feed,
dedicated sport programming and a flexible approach to content delivery with
the launch of an Australian-first media opportunity, Back2Back, where viewers
get to watch the whole series of new programs via the SBS ON DEMAND service before
they broadcast on the channel.
Back2Back currently offers three SBS 2 series: Bullet
in the Face, Don’t Tell My Mother and The Tales of Nights.
SBS 2 is the new home for the ‘thinking 30-somethings’
and a place to share their passion for emerging cultural ideas and experiences
with diverse content from around the world that is edgy, adventurous, fun, and
connects audiences with the world.