Accru Global Partnership Proves Beneficial For Accountancy Practices

Announcement posted by Accru Chartered Accountants 23 Apr 2013

Being part of the Accru group can be rewarding and is a real possibility for those in the accountancy industry, as Accru is in a growth phase and looking for new, quality members in Australia.

As more and more businesses seek to gain a foothold in the Australian economy, public practices both here and abroad are weighing up the merits of joining a global partnership association, according to Lachlan Colquhoun in ICAA’s Charter Magazine article The Business recently. Glenda Nixon CA knows how beneficial it can be to have membership in a global network. To assist her clients, Glenda uses her practice’s membership of accounting association CPA Associates International (CPAAI) an independent grouping of 158 firms, (including Chartered firms) across 65 countries around the world that comprises around 7000 accounting professionals. Glenda Nixon CA is the current international chairman of CPAAI and Managing Partner of Accru Felsers in Sydney.

Nixon’s firm, Accru, has six offices in Australia and one in New Zealand. Each firm maintains its own autonomy, independence and structure while at the same time taking advantage of the benefits that the group offers. As Nixon says, “Independence and autonomy are part of our strategic profile and we have made that our choice. This enables us to be very clear about who we are and what we want to be and what the partners get out of this practice.

“Accounting is very much a relationship business. Most clients are fearful when they go into a new region such as China because they have heard some horror stories, but to be able to offer them the opportunity to go in with a partner you feel comfortable with is really important in giving clients confidence.”

Training and international placements for staff is another part of the CPAAI offer, and businesses will often attend conferences of other CPAAI regions in order to further contacts and make connections. Accru was able to use the CPAAI connection recently when some clients expanded their business into Vietnam, and another group needed accounting help in the UK. “We have very close relationships with our clients and so they are happy when we refer them to other firms, because there’s a trust there”, says Nixon. “Absolutely, we are an alternative to the Big Four through the extra reach the association gives us, and the relationships which deliver scale”.

For Nixon personally, being part of the Accru group has meant she has been able to develop the Australian firm and her own career without having to join a larger firm. Accru is in a growth phase looking for quality new chartered accountants for membership in Australia. For more information please go to their website at http://www.accru.com or contact Aris Imbardelli ceo@accru.com.au.