STEGGLES ROOSTERS CHARITY NEST REACHES MILLION DOLLAR MILESTONE!

Announcement posted by Access Public Relations 06 May 2013

Steggles and Sydney Roosters raise over $1 million for Australian children’s charities

The Steggles Sydney Roosters Charity Nest has hit the million dollar mark following yesterday’s round 8 match against the Penrith Panthers at Allianz Stadium.

The Roosters headed into the match requiring a six point winning margin to reach $1 million and surpassed that with the final 30-6 score line resulting in a $30,000 contribution to the Charity Nest. The club’s win in the Under 20s Holden Cup added a further $1000 to the day’s tally, taking the total amount raised for the Charity Nest to $1,023,686.

Established in 2010, the Charity Nest sees Steggles, major sponsor of the Sydney Roosters, donate $1000 for every point the Roosters beat the opposition by in 2013, while the Roosters contribute $250 per point. In addition, the Sydney Roosters contribute $1,000 for each win by their under 20s Holden Cup team.

The funds raised go towards supporting four children’s charities – Children’s Health Foundation Queensland, Children’s Cancer Institute, Lifestart and the 2013 Charity of Choice the Royal Institute for Deaf and Blind Children (RIDBC).

Steggles CEO Simon Camilleri said: “The Steggles Roosters Charity Nest is something we are immensely proud of. Well done to all the boys for the effort they’ve put in this season so far to help get us reach our million dollar target”.

“It’s amazing to think that we’ve helped raise more than $1 million dollars for the Steggles Roosters Charity Nest so far. We hope to keep putting in strong performances so we can keep adding to the tally,” said Sydney Roosters captain, Anthony Minichiello.

“The Sydney Roosters have wholeheartedly embraced the Charity Nest since 2010. We set ourselves the target of reaching the $1 million mark this season and to already get there is a fantastic achievement and something we’re immensely proud of, but it doesn’t stop here. We will continue to do all we can to raise funds and awareness for the Australian Children’s Charities the Charity Nest supports,” said Sydney Roosters Chief Operating Officer Commercial, Ted Helliar.

Contributions to the charities help fund a variety of important projects including the development of RIDBC’s iTechnology programs, which assist children with vision or hearing loss learn and communicate, building Lifestart’s special, accessible playground for children living with a disability and the Working Wonder volunteer program at the Children’s Health Foundation, Queensland. The Charity Nest funding also goes towards two scholarships for PhD students working with the Children’s Cancer Institute, who specialise in treating cancer in children and infants.

-ENDS-

For more information, please contact:

Sam Pearson
Access Public Relations
T: (02) 9292 7005
E: sam@accesspr.com.au

Rachel Price
Access Public Relations
T: (02) 9292 7008
E: Rachel@accesspr.com.au

About Steggles
Launched in 1919, Steggles is renowned for quality and innovation. All Steggles chickens are raised in large barns, grain fed and 100% free from any added hormones or steroids. Steggles employs 4000 Australians and has a proud reputation for upholding traditional, family values. Steggles is also actively committed to supporting a number of Australian children’s charities including Children’s Cancer Institute Australia, Lifestart, Children’s Health Foundation Queensland and the Royal Institute for Deaf and Blind Children.