ChannelAdvisor Reinvents Search Solution, Supports Multi-channel FBA and More in 2013 Spring Release

Melbourne, AU– 30 April 2013 – ChannelAdvisor, a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced its 2013 Spring Release, introducing new technology to help online retailers master the complexity of online selling. The 2013 Spring Release offers a reinvented Paid Search solution, virtualised inventory capabilities and several additional platform updates.

“Our goals are to make life easier for online retailers and help them grow their businesses,” said ChannelAdvisor CEO Scot Wingo. "To do this we've released features designed specifically for retail search marketers.  We've also given retailers the capability to juggle inventory across multiple channels and countries, improved fulfilment options and provided various other platform updates. The 2013 Spring Release is a win for our retailers, and I look forward to demonstrating the power of these new software features at our annual Catalyst conference.”

ChannelAdvisor’s reinvented Paid Search solution is designed by retail search marketers and provides retail-specific insights and actionable reporting to streamline the complexity and create efficiencies in retailers’ PPC programs. ChannelAdvisor now offers features such as a revamped Keyword Generator, Negative Keyword Suggestions and a Seasonal Bid Adjuster, which help retailers make smarter advertising decisions and spend less advertising spend. Additionally, the Spring Release offers a foundation for Google Enhanced Campaigns. ChannelAdvisor’s reporting enhancements now give retailers full visibility into keyword and campaign performance by device, which are critical for strategic bidding and improving ROI with Enhanced Campaigns.

In addition to an improved Paid Search solution, ChannelAdvisor now offers retailers the ability to virtualise inventory.  Retailers can juggle inventory quantity across advertising channels, including eBay’s global sites, in order to advertise their full quantity everywhere online. Retailers can share that same quantity between eBay sites in different countries using the eBay Quantity Allocation Option, which broadens product visibility while mitigating the risk of overselling.   

With the 2013 Spring Release ChannelAdvisor also supports Multi-channel Fulfilment by Amazon (FBA), where retailers can fulfil through Amazon all sales that occur on any marketplace and keep track of success within the ChannelAdvisor platform. Other platform updates included in the 2013 Spring Release are further enhancements to ChannelAdvisor’s Google Shopping, Amazon and eBay offerings.

For more information on the 2013 Spring Release, download the 2013 Spring Release eBook by visiting, www.channeladvisor.com.au/2013-Spring-Release-eBook.

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About ChannelAdvisor

ChannelAdvisor is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimise their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimisation, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales. Billions of dollars in merchandise value are driven through ChannelAdvisor’s platform every year, and thousands of customers use ChannelAdvisor’s solutions to help grow their businesses. For more information, visit www.channeladvisor.com.au.