The Gloss Is Gone On The Beauty Industry

Consumers of everyday makeup products are being exposed to potentially toxic chemical ingredients that have not been assessed for public health and safety.

This alarming revelation has motivated Brisbane based Loretta Fazzari to develop an online outlet that will allow consumers to research the contents of their favourite cosmetic brands and buy safer alternative products.

Advised Loretta, “Rewind a few decades to when many of the mainstream cosmetic products were introduced and there seemed little concern for the implications of what chemicals and synthetic ingredients they contained.”

“Now though, I think consumers are definitely more aware and concerned over the toxicity of some of these products, particularly those containing petrochemicals and synthetic fragrances and preservatives.”

“When you think that the average woman uses between 10 to 12 skincare products a day – that equates to a lot of chemical ingredients and frankly, it’s frightening to think that we simply don’t know how safe the majority of these ingredients are.”

Since launching her site late last year, Loretta is now leading the way to educate women about the potentially toxic materials that are in every day products.

“Without regulated safety assessments being done prior to a product going to market, there is no way of knowing what cumulative effect these ingredients will have on the health of the people using them.  Toxic might be cheaper for the manufacturer but it is definitely not better for the end consumer.”

Loretta readily admits that switching to an all-natural beauty routine can be daunting but suggests small changes are a great starting point.

“Switching products can be costly – particularly if you have a bathroom bursting with balms, moisturisers and glosses. 

“I suggest to customers that they start with small changes, which will still have an immediate improvement to their health.  Things like toothpaste, soap and deodorant are affordable and easy starting points.”

Loretta’s website stocks a diversity of natural and safe product ranges from hair care to lipsticks, men’s products and baby care products that have all been previously screened for safety and any signs of toxicity.

To find out more regarding safe and organic beauty products, visit www.consciouscosmetics.com.au.