LOGITECH APPOINTS THE D’ARCY PARTNERSHIP AS ITS NEW PR AGENCY

Media Release

16 May 2013

LOGITECH APPOINTS THE D’ARCY PARTNERSHIP AS ITS NEW PR AGENCY

Logitech, the world-leading brand of consumer digital products, has appointed The D’Arcy Partnership as its PR agency in Australia after a comprehensive pitch process.

“We wanted to find the right agency with the right approach and fit for our business.  The D’Arcy Partnership stood apart from the others because of their flexibility and creativity in thinking, and a real team with the skills and expertise to partner with us across lifestyle, music, technology and mobility categories,” said Po-Tien Goh, Marketing Communications and Trade Marketing Manager, Australia and New Zealand.

Logitech International is a Swiss public company founded in 1981 that became world renowned for its computer mice, which provided a more intuitive way of interacting with a personal computer. Since then, Logitech has continued to create clever, imaginative consumer tech products that keep up with the fast paced, evolving needs of technology users. Today Logitech is sold in almost every country and its cutting edge range includes items for music, gaming, entertainment, computing and mobility products for Apple and other tablets.

Based in Sydney The D’Arcy Partnership has an impressive line-up of clients across travel, technology, B2B and lifestyle sectors including Air Canada, Beko, The Boeing Company, Cathay Pacific, Celebrity Cruises, Habitat for Humanity, Magellan, Navman, NSW Trustee & Guardian and Royal Caribbean Cruises.

“We’re thrilled to bits to be working with Logitech.  The company has incredible products, a great brand and an awesome community of fans and a team of people who are smart and understand the value of great PR,” said Gail D’Arcy.

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For further information or images, please contact:
Michelle Tan  - The D’Arcy Partnership
Telephone: +61 2 9281 2230

Mobile: 0414 680 705
Email: michellet@darcypr.com