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Oracle Digital Welcomes Next Penguin Update

Announcement posted by Oracle Digital Marketing 27 May 2013

SEO firm in Perth reveals who will gain and who will lose from new Google algorithm changes.
Perth, WA, May 27, 2013 - Recently, Google's head of search spam, Matt Cutts, released a video announcement that came as no surprise to many SEO firms and webmasters. The video, released on his company blog, announced a fourth Penguin update, which is known at Google as “Penguin 2.0.”

Google has been changing its algorithm on a regular basis, trying to ensure quality search results for their customers. Ever since their first Panda update in February of 2011, Google has been on a mission, with mixed success, to keep low-quality, “thin” sites and pages off of the front page.

The first Penguin update was put into effect on April 24th 2012, and announced as “Penguin 1.0” on April 26th. Penguin 1.1 was released on May 25th, and 1.2 would be released on October 5th of the same year. Though Penguin supposedly affected only 3.5% of search engine results, anecdotal “evidence” suggests that a lot of websites were affected, including some legitimate ones that were seen as collateral damage.

All of the updates have been designed to penalise any website that appeared to be manipulating Google's search engine to produce artificially high results. According to Matt Cutts, Penguin 2.0 is designed with roughly the same goal, but with better technology.

On his video, Cutts said that webmasters whose goal was to make high quality websites with a lot of information that encourages visitors to bookmark the sites and share them on social media would be “in alignment” with Google and the new Penguin update goals.

Cutts would mention “advertorials” and link spammers as two main categories of websites that would be penalised. Indeed, Cutts mentioned “black hat spammers” more than once in his video; this would indicate that Google has found a more accurate way to target webmasters who are using black hat techniques.

As positives that would be rewarded by the updates, he mentioned that those who were unfairly damaged by the Panda updates may find some relief. Cutts also mentioned that Google has developed a method for finding true authority sites within certain market segments, and that newly-found authority sites would receive a “boost” in the search engine rankings.

James Corby, Business Development Director for Perth SEO firm Oracle Digital, is optimistic about the latest Penguin update: “We see this as great news for honest businesses who don't take shortcuts. We have provided solid, honest SEO with no shortcuts, no black hat techniques, and no manipulation of Google since before the Panda updates; these changes have actually benefited our customers. Panda and Penguin have made a lot of spammy sites disappear from the first few pages of Google.”

Corby continued, “Google is forcing people to be honest. They have stopped rewarding people for gaming their system. Now, the only way for a website to appear on page one of Google is to provide their customers with what they are searching for in the first place: solid information. This has upset a lot of people who were thriving by taking shortcuts, but it is going to make people who want to do things right very, very happy.”

Corby concluded, “Ultimately, the good guys win and the bad guys lose. We can live with that, and so can our clients.”

Oracle Digital is an SEO firm in Perth. They provide digital marketing and SEO services in Perth and across Australia. To learn more about how to thrive in a world of Panda and Penguin updates, call 1300 899 851 or check out their website:
http://www.oracledigital.com.au/