Top 3 Ways for Salons to Use Social Media
Announcement posted by Media Junky 06 Jun 2013
June 6, 2013 | Media Junky Team
Brisbane Salons – Social Media
When doing a Yellow Pages search there are 4069 hair salons in Queensland and 283 in Brisbane – so how can your hair salon stand out from the crowd? Hopefully you’re already using Twitter and Facebook (and so is your competition) so here are the top 3 best out-of-the-box ways salons can use social media to remain competitive, gain fans and turn those fans into sales!
1. Pinterest – this is by far the most underrated yet effective way to get more appointments for your salon. What’s great about Pinterest is that is uses the power of imagery to promote people, places and things. Consider this – Pinterest is great for SEO as the account you set up is a URL searchable by Google. The beauty here is that Pinterest is fairly young so small businesses that use it now will benefit big time – as you see here there’s not a lot of competition for the search “hair salon Brisbane”…yet. You want this. 
So how do you get started? Begin with taking pictures of hair styles you’ve done in your salon then set up boards like “vintage hair”, “long hair styles”, “short hair styles” and so on. Promote other boards as well as your own and bingo bongo! When people search Pinterest for hair styles, your image (and your website) will come up.
2. Google + – Like with Pinterest, Google + is fairly young (considering Facebook’s 693 million active users versus Google + at 343 million). Yet, Forbes says they’re the one to watch.
What does this mean for you salon? Get in early and set up an account. If you have a small marketing budget (which you should) set up $10 a day advertising. Ultimately, you want your salon to show up on the first page of Google search results and Google + is owned by Google…so… you get it.
3. LinkedIn – LinkedIn’s not just for executives; if you have a small marketing budget for $49 a month you can get really smart and savvy with your salon marketing. This will take a little more effort but may be worth it if you use it smart. Upgrading to a paid plan will allow you to send direct emails to your target market. For example, let’s say you want to offer a discount to local uni students and your salon is near the University of Queensland. You can use LinkedIn’s advance search feature to find students nearby – my search results showed a whopping 983!