Announcement posted by Martin Print 21 Jun 2013
Australian business owners are being invited to experience their first taste of NFC Marketing for free, as Martin Print launch a unique new NFC Card deal in which the only charge is just 60 cents for the postage stamp.
The free NFC Cards will feature the recipient’s own business designs, and will arrive all ready to be encoded with digital features and functions which can be unlocked with a simple tap against an NFC-enabled Smartphone.
However, Australian business owners will need to be quick to stake a claim on their own futuristic freebie. Martin Print has set a strict budget to produce no more than 1000 free NFC Cards before the special offer is permanently withdrawn.
NFC Cards contain a tiny customisable microchip – or ‘NFC Tag’ –
which can be quickly encoded using a free and simple Smartphone App.
Business owners
can configure their NFC Cards to open up a new world of enhanced marketing
strategies on the Smartphone screen.
For example,
just a single tap of the card against an NFC-enabled Smartphone could direct
recipients to a business website, social media page, or any other slice of
online content.
Alternatively, a
tap of the card could load up a Smartphone App, place a telephone call, create
a text message, or even automatically import your business details into the
contacts list of the recipient’s Smartphone.
“We’re offering clients the opportunity to experiment with NFC Cards for themselves with zero risk,” explains Martin Russell, founder and driving force behind Australian print and design company Martin Print.
“On a daily
basis, we’re flooded with requests and queries on NFC Cards from clients who
are keen to learn more about how exactly this new format of Business Card
works.
“I suspect that
a lot of business owners are under the impression that encoding an NFC Card is
a tricky or complex process. Nothing could be further from the truth! It’s
actually easy, quick, and good fun!
“We decided that
the only way to really get that message across is to provide free custom-crafted
NFC Cards on a strictly limited basis, so that Australian business owners can
experience the incredible benefits of NFC first-hand.”
Full sets of NFC Cards from Martin Print are available with a wider range of format choices and design extras, including an option for the Martin Print team to handle the encoding of all your cards.
However, the idea behind this free deal is that business owners will get the chance to play around and experiment with creating and editing their own NFC Tags, using a completely free Smartphone App such as NFC Tagwriter by NXP.
This popular App
gives users the power to choose the exact function that they wish their NFC
Card to perform, using simple menu screens and intuitive graphical guidance.
After creating
or updating an NFC Tag, the user simply taps their NFC Card against their
Smartphone to complete the encoding.
Tags can be write-protected to avoid the accidental erasure of the data, or they can be left unprotected so that existing stocks of NFC Cards can be updated or changed at any time.
“We’re covering
all the production costs of the Free NFC Cards ourselves,” Russell reveals.
“We’re naturally
making a loss on each free card that we produce, but I genuinely believe that
when a business owner sees their very own NFC Card in action, they’ll be eager to
order a full set from us in the future. It’s a strategy that’s worked out well
for us in the past. And the real power
of NFC Marketing only comes alive when you can distribute your digitally
enhanced cards far and wide.”
As an extra bonus, Martin Print will also be offering minor professional design work on the NFC Cards (usually charged at $19) for free.
Australian Business owners can claim their own customised NFC Card from http://www.martinprint.com.au/free-nfc-business-cards for a strictly limited period.