A different approach to get people talking about an issue that affects 1 in 4 Australians

Companies all over the world are looking for ways of standing out from the crowd, which is becoming increasingly difficult due to the global reach of the internet.

Combine the challenges of the ever increasing global market with a condition that 1 in 4 Australians experience but rarely talk about, one company is looking at ways to show customers they care, understand and want to bring incontinence from out of the shadows.

One tried and tested method of engaging with customers about topics not frequently discussed was proven by Metro Trains in Melbourne with their recent “Dumb Way To Die” YouTube clip which went viral. Conni has developed a jingle about incontinence which is guaranteed to get people humming along, with the view to bring incontinence to the forefront of people’s minds in order to manage the condition more effectively.

According to statistics published by the Continence Foundation of Australia:

·        * 1 in 4 Australians experience incontinence;

·        * 70% of people with bladder leakage do not seek advice and treatment; and

·        * Incontinence affects both men and women and is associated with pregnancy, childbirth, menopause, diabetes, prostate surgery and many other common events and ailments;

After listening to the jingle (available at www.soundcloud.com/conniglobal) Carolyn, (Registered Nurse Division 1) says “this is a light hearted, catchy, happy little tune about a topic which affects people of all ages and requires proper management, but is not often openly discussed in the community. I like it and I think the concept will be hugely successful!”.

Managing Director of Conni, Glenys Drayton explains "we are overwhelmed with the response we have had to our jingle and hope that it provides the opportunity for people of all ages to more freely discuss incontinence, an often poorly managed condition affecting 1 in 4 Australians and an incalculable number of people globally".