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SodaStream set to launch three new and improved cola flavours to rival major soft drink brands

Announcement posted by Access Public Relations 12 Aug 2013

Cola, Diet Cola and Sugar Free Cola
New flavour base and improved sweetener system
One third less sugar and calories than that of major soft drink brand rivals
Better-for-you-alternative to pre-packaged soft drinks

SodaStream, the world leader in home soda making is now taking on major soft drink brands like never before with the launch of three new and improved cola flavours: Cola, Diet Cola and Sugar-Free Cola.

The colas have been created with a new flavour base and improved sweetener system. ‘Blind’ taste test trials conducted in the UK have shown that consumers could not indicate a clear difference between SodaStream Cola and Coca-Cola.

At a time when the fight against obesity is a global issue, SodaStream Cola allows consumers to enjoy a better-for-you alternative to pre-packaged soft drinks. SodaStream Cola does not contain High Fructose corn syrup and it contains one third less sugar and calories than that of major soft drink brand rivals. SodaStream Cola also allows consumers to customise and control their syrup levels.

SodaStream offers Australians a smart, 21st century way to enjoy sparkling beverages. By switching to SodaStream, Australians can also enjoy great tasting Cola and soft drinks without the need to lug and dispose of cans and bottles. SodaStream takes the bottle out of the equation and as a result, significantly reduces the number of bottles and cans which go to landfill. One SodaStream Drinks Makers can save the average family 2190 bottles and cans every three years meaning it’s also a better-for-the-environment alternative as well.

SodaStream Cola is now available at selected retailers and online at www.sodastream.com.au. 

For more information, please contact:

Sam Pearson, Access PR, sam@accesspr.com.au | 02 9292 7005 | 0415 271 911
Rachael McKenzie, Access PR, rachaelm@accesspr.com.au | 02 9292 7011 | 0433 890 127