ZINC BASED SUNSCREENS IN HIGH DEMAND AS RESEARCH CENTRES SAY IT PLAYS A VITAL ROLE IN ANTI-AGEING

Oasis Beauty, New Zealand’s leading expert in sensitive skin products says that demand for its signature brand Oasis Sun SPF30+ is running at an all time high as a result of publicity about the benefits of zinc oxide containing sunscreens and a temporary shortage of the ingredient in New Zealand.

The Canterbury-based sunscreen manufacturer points out that one of the world’s leading centres on healthy ageing at the University of Alabama (UAB) announced this month that sunscreens containing zinc oxide were the first line defence against skin ageing. 

According to Dr Marian Northington, director of UAB Cosmetic Dermatology: ‘Photo-ageing or the changes induced by chronic UV exposure is responsible for accelerating the skin’s aging process. The No. 1 way people can prevent photo-ageing is wearing a 30-plus SPF sunscreen, one that contains zinc oxide, every day.’

Oasis Founder, Stephanie Evans says: `The evidence is now unequivocal; sun protection prevents skin ageing. Demand for our sunscreen is running hot, which hasn’t been helped by a temporary shortage of zinc oxide in New Zealand. We’ve almost managed to catch up now and none of our customers will go without their Oasis Sun this summer. We are concerned though that health care professionals may not be advising their patients about the need for sun protection.’

Very few physicians mention sunscreen during patient visits, even when seeing patients with a history of skin cancer, according to a new study published online September 4 in JAMA Dermatology.

The researchers also found that there was a low frequency of sunscreen recommendation by dermatologists and especially low levels of sunscreen recommendation among children.

Oasis Beauty is now working alongside organisations such as MoleMap, Auckland Dermatology and Skin Institute to help New Zealanders understand the implications of the latest studies in sun damage prevention.

The latest regional research funded by the National Health and Medical Research Council of Australia[1] shows beyond doubt that not only does the use of sunscreen product reduce the risk of cancers but regular sunscreen use retards skin aging in healthy, middle-aged men and women.

The new Australian study showed that those people who used sunscreen every day showed no detectable increase in skin ageing after four and a half years. The researchers concluded that regular sunscreen use retards skin ageing in healthy, middle-aged men and women.

Micro-fine Zinc Oxide used in today’s skincare and sun protection is a relatively new trend and improved from the old, thick, white predecessor. Oasis Sun has been specially formulated to blend in almost invisibly and is barely noticeable 15 minutes after application. It also contains 94% natural/organic ingredients including jojoba oil, shea butter, lecithin and vitamin E to moisturise against wind, water and sunlight.

Oasis Sun was voted Best Sunscreen in the 2013 Oh Natural Beauty Awards and is recommended by Auckland Dermatology and Skin Institute.

More information can be found at www.oasisbeauty.co.nz

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About Oasis Beauty:

Oasis Beauty specialise in multi-purpose products for sensitive skin. We’re making it easier, simpler and more affordable for women to take better care of their skin. The products are manufactured in New Zealand from ethical, natural and organic ingredients combined with high vitamin contents.

Oasis Beauty products are available online and through pharmacies, beauticians and health stores nationwide. Oasis Beauty is cruelty-free and supports the World Society for the Protection of Animals (WSPA).

Contact:

Peter Boyes: peter@boyespr.co.nz - 09 5757 003 or 0275 540 500

Stephanie Evans: steph@oasisbeauty.co.nz or 021 070 9729