LifeProof delivers waterproof cases for iPhone 5c
Announcement posted by LifeProof 29 Jan 2014
Delivering the waterproof, drop proof, dirt proof and snow proof protection LifeProof cases are known for, LifeProof frē cases have a built-in scratch protector that provides reliable display defence without sacrificing touchscreen sensitivity.
The LifeProof nüüd for iPhone 5c uses a compression lock system to form a waterproof seal between the case and the device touch screen. This delivers water protection of up to 2 metres for one hour while maintaining premium clarity and touch sensitivity.
LifeProof frē and nüüd’s unique patent pending cases are engineered to withstand challenging environments in its sleek, slim form and features a clear back to highlight the device’s vibrant colour.
“LifeProof is excited to announce the availability of the new frē and nüüd cases for the iPhone 5c in Australia. iPhone 5c users will now be able to experience our legendary four-proof protection,” said Steve Nisbet, Managing Director of OtterBox Asia Pacific. “By keeping a clear back cover design, we’ve ensured that the case doesn’t detract from the phone’s brilliant colour and design.”
Both the LifeProof frē and nüüd cases for iPhone 5c are available in black and white with a clear back cover. The cases are designed to complement every feature and function including speakers, volume controls, touchscreen and cameras. These cases have gone through independent lab testing to meet military standards for shock and impact protection with an IP68 rating for protection from water and dust. All LifeProof cases are backed by a one-year warranty.
The LifeProof frē and nüüd cases are available at selected Optus, Telstra and Virgin stores, for a suggested retail price of $89.95 and $109.95 respectively.
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About LifeProof
LifeProof’s company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit www.lifeproof.com.
About OtterBox
Starting with something as simple as a box, OtterBox® was founded in 1998 with a line of indestructible dry boxes. Today, OtterBox is the No. 1-selling case for smartphones* and offers an extensive lineup of premium screen protectors and other device-enhancing accessories that complement various consumer lifestyles.
OtterBox’s strong relationships with the leading mobile device manufacturers, retailers and wireless services providers delivers unrivaled value, world-class customer service and a continued commitment to premium product quality.
OtterBox has been a six-time honouree on the Inc. 5000 ranking of fastest growing private companies in the U.S., recognised by Forbes Magazine on “America’s Most Promising Companies” and is a repeat honouree in theGreat Place to Work® annual survey published by FORTUNE Magazine. The family-owned, private company has global headquarters in Fort Collins, Colo. and offices in Boston, San Diego, Cork, Ireland and Hong Kong. For more information, visit otterbox.com. We’ve Got Technology Covered.
(* Source: The NPD Group/Retail Tracking Service/November 2010-December 2012)
Media Contacts:
Amanda Conroy
Espresso Communications
+61 2 8016 2200
+61 422 472 883
Luisa Regattieri
Espresso Communications
+61 2 8016 2200