Hoot – let’s hear it for holidays!
Announcement posted by Principals Pty Ltd 03 Feb 2014
There’s nothing more exciting than a holiday.
That’s why Holiday Specialists, part of the House of Travel group, decided it was time for a brand shake up.
Principals was called in to create a new name, new visual identity, and fresh communications strategy to help
the brand really come to life – with exciting results.
The new name – Hoot – is a word that instantly evokes the idea of fun and excitement, while the new brand
identity is a vibrant, colourful take on run-of-the-mill holiday advertising.
Sandy Belford, strategy director at Principals, said “Hoot is a company filled with people who are holiday
champions and love what they do. Their new brand really captures the expertise and enthusiasm within the
company, as well as being much more evocative of what holidays are all about.”
The Hoot team is excited about the rebrand, and will be using their new outlook to become Australia’s best
loved family holiday company.
Mandy Scotney, Executive General Manager of Hoot, said: “The new brand is really exciting for us, and helps
us bring our enthusiasm for holidays to life. The name ‘Hoot’ is the name we hope people will think of for a fun
family holiday – and our new identity will have us strongly postitioned against our competitors.”
Look out for the Hoot team at Manly Wharf on Sunday 2nd February between 10am and 4pm, where they’ll be
celebrating the launch with a Hawaiian themed pop-up resort.
For further information, please contact:
Principals
Tom Brigstocke
Managing Director, Principals Pty Ltd
P: +61 418 447 094
E: tom@principals.com.au
Nick Durham
Marketing Manager, Hoot
P: 02 9080 6744
E: ndurham@holidayspecialists.com.au
www.hootholidays.com.au
About Principals
Principals is a brand strategy and identity company with offices in Sydney, Melbourne and Auckland.
We help clients build authentic, standout identities, digging deep to articulate their true
personality and bringing it to life in their visual identity, language, behaviour and communications.
Principals’ services include: brand strategy, brand architecture, brand identity, brand messaging, brand
communications, internal branding, brand guardianship, brand language (through XXVI, our in-house dedicated
language unit) and brand measurement.
Our work includes rebranding NAB, Australian National University and the launch of the
Greater Western Sydney Giants. Other recent and current clients include MLC, Foxtel, Fox Sports, Clayton Utz,University of Tasmania, and the New Zealand Government.
To find out more, please visit: www.principals.com.au