Millennius proves that Bitcoin is a hit with Australian online shoppers
Announcement posted by Bradford Public Relations 07 Feb 2014
MELBOURNE: WEDNESDAY, February 5, 2014 – Leading Australian online consumer electronics retailer Millennius said Bitcoin buyers were now among the company’s most valuable customers with Bitcoiners spending more per transaction than any other method of payment.
And Millennius' Bitcoin sales haven't suffered a single fraudulent transaction, something that still troubles other methods of online payment such as credit cards.
Millennius was the first Australian online retailer to accept Bitcoin and Litecoin back in June 2013, and the first six months sales data has shown Bitcoin to be by far the most popular cryptocurrency.
See the full infographic here: http://www.millennius.com/M.pdf
“We opened up our payment options to both Bitcoin and Litecoin, and so far 98 percent of our cryptocurrency payments have been in Bitcoin,” Millennius founder Pierre Boutros said.
“But what’s really exciting from a retail point of view is that customers using Bitcoin are purchasing more in dollar terms in each transactions than any other form of payment method,“ Mr Boutros said.
In the last six months, mobile phones proved to be the most popular Bitcoin purchase from Millennius.
“At Millennius, we believe in the future of cryptocurrency as a complement to existing payment options available,“ Mr Boutros said.
“Cryptocurrency has helped negotiate fraud down to zero percent, helping us safely expand our reach to a global audience.“
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Nat Bradford
Bradford Public Relations
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