RedBalloon Launches RED Corporate Recognition Program

RED will leverage everything RedBalloon has learnt about building a great employer brand, to offer Australian businesses access to world-class recognition for their people and the commercial and cultural benefits that it brings.

The RED journey started in 2013 when the corporate side of the business decided to focus solely on employee engagement, the power of recognition and what it takes to create a great workplace.

The team now offer world class recognition programs designed with the client’s business in mind, with products and services including The RED Points Program, The RED Toolkit as well as detailed surveys, workshops and training days.

RED is currently working with high profile clients including BTFG, Westpac, St George, CBA, Origin Energy, Toll Energy and Fantastic Holdings to create something unique in the engagement space; a business committed to higher engagement and productivity through employee recognition.

RedBalloon CEO Kristie Buchanan said the launch of RED was the latest in a range of product diversification strategies to keep growth and innovation at the heart of the RedBalloon brand.

“As a business we’re continuing to innovate and diversify, and this latest offering aims to transform workplaces and help them reach their goals through the power of recognition,” Ms Buchanan said.

“As a BRW Great Place to Work five years running, we understand the hallmarks of a great employee experience, and we’re passionate about sharing this knowledge with other businesses to build more happy workplaces.”

RED General Manager Jemma Fastnedge added, “Recognition is a powerful tool for two reasons; firstly, it drives productivity through reinforcing positive behaviours, and secondly it plays a key role in making someone feel valued.

“We’re big believers in ‘what gets recognised gets repeated’. If you recognise behaviours in line with the culture of the business, it will reinforce those behaviours and drive more of the same.

“Some may think it takes a lot of time to recognise employees, but we want to bust that myth. It really takes just a moment – from a verbal thank you to a written message – it takes next to no time at all, but the benefits can be felt for much longer.

“When we feel valued, we give more of ourselves, and recognition plays a key role in making someone feel valued. The very act of recognising someone can drive greater individual productivity.”

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