MYOB to drive confidence in cloud with integrated marketing campaign

MYOB to drive confidence in cloud with integrated marketing campaign

Australia’s leading accounting software provider, MYOB, has launched a new ‘cloud confidence’ marketing campaign to encourage small to medium sized businesses to get savvy with cloud computing.

The multi-channel media campaign aims to drive awareness of MYOB’s extensive range of cloud solutions. The company has provided such products since 2010 and today more than 50% of its new product registrations are cloud-based.

The campaign includes a series of online, social media, direct, radio and lift advertisements. The activity kicked off this week and will extend through Q2 2014. The visual communications illustrate key benefits, competitive features and why MYOB online accounting solutions are ‘seriously better’. The concept is also brought to life in the radio ads.

As part of the campaign, the technology company is offering existing MYOB AccountRight clients a range of special offers for ‘Live’ cloud services, such as cash back offers and free upgrades. Potential new clients can take advantage of free 30 day trials and a 90 day money-back guarantee for LiveAccounts and AccountRight Live: http://myob.com.au/live 

General Manager - Marketing, Caroline Ruddick says, “There are 2.1 million small businesses that help drive our economy; we want to help them level the playing field by increasing their use of cloud technologies. Our MYOB Business Monitor study showed that business owners using cloud computing were 59% more likely to see annual revenue rise than those who weren’t. They tell us they’re more productive and have fewer IT issues and costs.

“In an increasingly digital global economy, there’s never been a better time to embrace online accounting. We’re keen to raise awareness of the benefits. For example, SMEs utilising our secure bank transaction feeds and automatic reconciliation say it saves them an average of 10 hours per month. The average value they put on this time saving is $713.

“This is a key feature of both our LiveAccounts and AccountRight Live solutions, so it’s little wonder cloud accounting solutions now account for more than 50% of our new product registrations.

“This campaign highlights MYOB’s commitment to making business life easier. Our focus is on providing business operators with tools to help them enjoy a flexible working environment, improve their business productivity, grow their customer base and give them back some ‘me’ time.”

For MYOB product information, research results, business tips, discussions, client service and more visit the MYOB website, or its The Pulse Blog, LinkedIn, Twitter, Facebook, Instagram and YouTube.

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For further comment or other information please contact:

Angely Grecia                                                                                       Mitchell Hunt

MYOB Public Relations Consultant                                                        Haystac Public Affairs Senior Account Manager

P: 02 9089 9071, M: 0449 169 997, E: angely.grecia@myob.com      P: 02 8094 7739 / M: 0428 224 961 / E: myob@haystac.com.au

About MYOB

Established in 1991, MYOB is Australia’s leading accounting software provider. It makes life easier for approx. 1.2 million businesses across Australia and New Zealand by simplifying accounting, payroll, tax, CRM, websites, job costing, practice management, inventory and more. MYOB also provides ongoing client support via many channels including a network of over 40,000 accountants, bookkeepers and other consultants. It is committed to ongoing innovation, particularly in cloud computing solutions, and spends more than AU$35 million annually on research and development. For more information, visit myob.com.au.