ImagePak Marketing Reveals How to Maximise the Efficiency of a Company Brand
Announcement posted by Imagepak Marketing 17 Mar 2014
Promotional products company in Perth provides information about the importance of developing a brand and how to accomplish this.
Perth, WA, 17 March 2014 - The business world is one that is highly competitive and in order to stay ahead and afloat, a company needs to market itself properly. Getting into and staying in the hearts and minds of potential customers is vital to a company’s success. One of the best things that a company can do for itself in terms of marketing and staying ahead is to develop a company brand.
Although some believe that a brand is simply the logo and catchphrase of a company, it is in actuality so much more. A brand is all that a company stands for and what people perceive it to be. This includes the personality of the company, treatment of customers and employees and values. Developing a brand takes time, but is very essential for affirming a company’s status as important and worth dealing with.
To provide more information about the importance of a company brand and how a company can and should develop one, Scott Eaton, Owner of ImagePak Marketing, speaks on the subject, drawing upon his many years of experience in the field of marketing.
“There is nothing more important than developing a company’s brand when it comes to marketing. It is essentially the company’s identity and it’s how people will perceive it. If the brand is desirable, the company will do well. If it is lacklustre, people may not even remember it or not trust it to deliver quality goods or services. A company’s brand should be unique as well, not an imitation of anything else so that people will remember it for what it is.”
Eaton then continues by explaining how a company should go about developing a brand and what it entails.
“Developing the brand that you want takes time, but can be done effectively with the right techniques. The most important factor is repetition. By stating and presenting your company image, name or logo over and over again, people will most likely remember it, rather than simply hearing it one time. There is no overkill here, the more times you present it, the more people will remember your brand. Ads in television and magazines are useful, but promotional products seem to be the most effective tools in spreading the message of your company over a wide area many times over.”
He then states what a brand should consist of in terms of how it is presented by a company.
“Not only should you present the brand image over and over again, but it is important to keep it consistent. If you try to present too many things or use multiple logos, people may be confused as to what the company really stands for. Keep your message concise and consistent and persist in its presentation. Don’t hold back on what your company truly stands for and people will be more inclined to follow you and patronise your business.”
Eaton concludes by revealing the role his company can play in helping to develop a brand.
“As I’ve stated, promotional products are useful tools for presenting a company’s brand and doing so over and over again will maximise your exposure. My company provides quality promotional items that are sure to help you to develop your brand the way you want it.”
ImagePak Marketing is a Perth-based company that specialises in promotional products of high calibre. To learn more about the options that they offer, please call (08) 92444 111 or visit their website: http://www.imagepak.com.au/.
Although some believe that a brand is simply the logo and catchphrase of a company, it is in actuality so much more. A brand is all that a company stands for and what people perceive it to be. This includes the personality of the company, treatment of customers and employees and values. Developing a brand takes time, but is very essential for affirming a company’s status as important and worth dealing with.
To provide more information about the importance of a company brand and how a company can and should develop one, Scott Eaton, Owner of ImagePak Marketing, speaks on the subject, drawing upon his many years of experience in the field of marketing.
“There is nothing more important than developing a company’s brand when it comes to marketing. It is essentially the company’s identity and it’s how people will perceive it. If the brand is desirable, the company will do well. If it is lacklustre, people may not even remember it or not trust it to deliver quality goods or services. A company’s brand should be unique as well, not an imitation of anything else so that people will remember it for what it is.”
Eaton then continues by explaining how a company should go about developing a brand and what it entails.
“Developing the brand that you want takes time, but can be done effectively with the right techniques. The most important factor is repetition. By stating and presenting your company image, name or logo over and over again, people will most likely remember it, rather than simply hearing it one time. There is no overkill here, the more times you present it, the more people will remember your brand. Ads in television and magazines are useful, but promotional products seem to be the most effective tools in spreading the message of your company over a wide area many times over.”
He then states what a brand should consist of in terms of how it is presented by a company.
“Not only should you present the brand image over and over again, but it is important to keep it consistent. If you try to present too many things or use multiple logos, people may be confused as to what the company really stands for. Keep your message concise and consistent and persist in its presentation. Don’t hold back on what your company truly stands for and people will be more inclined to follow you and patronise your business.”
Eaton concludes by revealing the role his company can play in helping to develop a brand.
“As I’ve stated, promotional products are useful tools for presenting a company’s brand and doing so over and over again will maximise your exposure. My company provides quality promotional items that are sure to help you to develop your brand the way you want it.”
ImagePak Marketing is a Perth-based company that specialises in promotional products of high calibre. To learn more about the options that they offer, please call (08) 92444 111 or visit their website: http://www.imagepak.com.au/.