Ready Fresh Convenience Bursts Onto Shelves

Ready Fresh is an innovative new offering of fresh produce hitting New Zealand supermarket shelves. Ready Fresh takes locally grown vegetables straight from the farm and locks the freshness into convenient meal sized packets.

Ready Fresh products are pre-cut to save time when cooking. The product range includes versatile single vegetable packs and also multi-vegetable packs for easy meal solutions without waste. The full range includes diced onions, sliced potatoes, roasting potatoes, carrot sticks, essential pack, cooking mix, oriental pack, BBQ pack, Italian pack, stew pack, roast pack and a stir fry mix.  The range will change regularly to take advantage of seasonal favourites and availability.

Ready Fresh has been created by Turners & Growers in response to consumer demand for fresh, healthy produce that is more convenient and accessible for all New Zealanders. The convenient nature of Ready Fresh means you can spend less time peeling and chopping and more time getting creative in the kitchen. You get all the full-flavoured taste of fresh, locally grown produce without the waste. The product range covers a multitude of meal solutions. Whether you’re cooking a stew, a stir fry or want an accompaniment to your BBQ, Ready Fresh has the pack for you.

Malcolm Allan from Turners & Growers says “Ready Fresh is an ideal solution for busy Kiwi families. We have the world’s best produce on our doorstep and this new range is about making it easier for busy families to use the fresh option.  With Ready Fresh Kiwis can now enjoy full-flavoured fresh produce in a more convenient form” he says.

Ready Fresh products are ideal for any style of cooking providing a convenient fresh alternative to frozen products. Ready Fresh has been endorsed by 5+ A Day who encourage all Kiwis to eat five or more servings of fresh fruit and vegetables every day for good health.

Ready Fresh is running a recipe competition which will be ongoing on a monthly basis. The competition can be entered by submitting your Ready Fresh recipe and photos to www.readyfresh.co.nz. The winning recipe, determined by the number of Facebook likes is selected monthly. The prize is a practical and sophisticated Goldair 8-in-1 Wonderchef Multicooker. A second competition for most liked photo on a seasonal basis provides the winner with an iPad Mini.

Ready Fresh is now available from selected Countdown stores. Visit www.readyfresh.co.nz for stockists.