Media release: Sofitel Brisbane Central embraces event app technology, thanks to AVPartners
Announcement posted by AVPartners 25 Mar 2014
Media Release
25 March 2014
Sofitel Brisbane Central embraces event app technology, thanks to AVPartners
Sofitel Brisbane Central is the latest hotel to introduce an innovative event app - events@Sofitel Brisbane - thanks to leading audiovisual provider AVPartners.
Drawing on the latest innovations in app technology including gamification and social media tools, the app is provided through a partnership between AVPartners and American mobile event app developer DoubleDutch.
events@Sofitel Brisbane seamlessly integrates the offline and online event experience at leading Brisbane events venue Sofitel Brisbane Central.
Event delegates can access up-to-date event documentation such as programs and flyers, videos, venue and location maps, as well as speaker, attendee and exhibitor information through the app.
The app also leverages the latest in social media tools, allowing delegates to interact, post updates, tag their location, like posts, comment on each other’s posts and send private messages. Social media integration allows delegates to share posts from within events@Sofitel Brisbane to Facebook, LinkedIn and Twitter.
AVPartners Sofitel Brisbane Central Partner Brendon Biffin says, “Sofitel Brisbane Central is a world class venue offering a luxury experience for event delegates and visitors alike. events@Sofitel Brisbane is well suited for the venue’s highly connected delegates and will further enhance the high-quality events held at the venue.”
Sofitel Brisbane Central General Manager Marcus Hanna says “Sofitel Brisbane Central has always been at the forefront of innovation, service and product in the Brisbane arena. With the introduction of this new app, the hotel and event coordinators are even better placed to communicate and interact with conference guests and deliver a heightened conferencing experience.”
With eleven first-class event spaces, Brisbane Sofitel Central is the largest fully integrated hotel and conference facility in Brisbane and is well-suited for events with that touch of elegance.
AVPartners has enjoyed a partnership with Sofitel Brisbane Central for five years. AVPartners provides audiovisual support for events at the venue and professional technical assistance for delegates.
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Media Contact:
Heather Marano
CP Communications
E: heather@cpcommunications.com.au
Ph: 02 9460 9200
About events@Sofitel Brisbane
events@Sofitel Brisbane combines social media tools, gamification, surveys and live polls with up-to-date, user-friendly event information, ensuring events are accessible and relevant for the modern event delegate.
The app delivers online in real time, crucial event information traditionally delivered as hard copy documents or through in-person announcements. Event organisers can easily update event information at any time without the hassle and cost of printing. They can also send targeted push notifications to attendees giving event organisers a direct line to delegates.
Delegates can leave reviews on sessions, speakers, venues and exhibitors, making it easy for delegates to have their say and conference organisers to collect feedback.
Event sponsors can also gain further visibility with delegates through branded content and advertising within the app.
events@Sofitel Brisbane includes an analytics function that allows event organisers to comprehensively report on active users, attendee interactions in the app and reviews.
events@Sofitel Brisbane accommodates all smartphones and is accessible under iOS, Android and HTML5.
About AVPartners
AVPartners is a leading provider of tailored and integrated event audiovisual services including technical production, audio, visual, lighting, event design and event styling.
AVPartners creates integrated event experiences through combining state-of-the-art audiovisual technology, unrivalled expertise and a highly-tailored approach.