Homepage YOOSE newsroom

Global hyper-local mobile ad network YOOSE expands to North Asia with key appointment

Announcement posted by YOOSE 16 Apr 2014

YOOSE, the global hyper-local mobile ad network, today announced its appointment of Mr Stuart Dobbin as Regional Head, North Asia

Global hyper-local mobile ad network YOOSE expands to North Asia with key appointment

Setting up Hong Kong office to accelerate business opportunities in Greater China

 

Hong Kong / Singapore, April 16th, 2014 – YOOSE, the global hyper-local mobile ad network, today announced its appointment of Mr Stuart Dobbin as Regional Head, North Asia. Dobbin will be based out of Hong Kong as part of a strategic move to better leverage opportunities in the advanced mobile advertising markets, especially in the Greater China area. 

Dobbin, who previously held senior positions with BCS Global Networks and Cable & Wireless, joins YOOSE with a focus on brand development, developing partnerships and building revenues.

Christian Geissendoerfer, CEO of YOOSE stated, “We are excited to have Stuart join the team. His extensive understanding and experience in the digital, marketing and telecoms industry, particularly in the Asian Pacific market gives YOOSE a major boost in our efforts to expand our reach to more advertisers and potential partners in the region.”

Having a presence in Hong Kong will allow YOOSE to tap into a market with one of the highest smartphone penetration (87 percent) worldwide. Hong Kong, while also having a population that is receptive to mobile advertising, also acts as a hub to Greater China where a good majority of smartphone owners click on mobile advertisements[1]. Its close proximity to Macau, a regional entertainment hub, also presents plenty of opportunities for the mobile ad network.

“YOOSE is innovative in how it helps brands reach their target audiences in the right context through its location-based mobile advertising,” says Mr Dobbin. “It certainly has the potential to grow in a region where consumers are increasingly applying mobile technologies into their lifestyles. It’s something I am eager to be a part of.”

His appointment comes a few weeks after the announcement of YOOSE’s partnership with digital sales house OTM in Russia, and their successful massive campaign during the Sochi Olympic Games that has achieved over 5 million ad impressions in a span of 18 days for the city of Sochi alone.

About YOOSE

YOOSE: the global hyper-local mobile ad network. We help brands and their media agencies to engage with consumers through location targeting. The YOOSE mobile advertising platform broadcasts in-app display ads through an extensive global network of smartphone apps and sites. Advertisers can maximize their location-based campaigns to achieve very targeted reach, rapid increased ROI through increased CTRs (click through rates) and measurable results. Headquartered in Singapore, YOOSE has presence in UK, German, USA and India. http://www.yoose.com

See More : http://www.digitalmarket.asia/mobile-ad-network-yoose-expands-to-north-asia-with-senior-hire/

[1] The Asian Mobile Consumer Decoded http://www.nielsen.com/ph/en/insights/news/2014/asian-mobile-consumers.html