Marketing Specialist Reveals How Travel Mug Giveaways Can Lead to More Business Benefits
Announcement posted by Imagepak Marketing 21 May 2014
ImagePak Marketing reveals how businesses can take advantage of the growing trend of coffee drinking and increase marketability at the same time.
Perth, WA, 21 May 2014 – ImagePak Marketing, a leading provider of promotional products, corporate clothing, promotional gifts, as well as many other marketing tools in Perth and other areas, has come up with new information explaining how businesses can use travel mug giveaways for their respective marketing endeavours.
According to the company, there is a rising trend for coffee-drinking, as shown by the growing number of coffee chains in the country and statistics showing how more and more Australians consider coffee as a staple in their daily routines.
Scott Eaton, owner of ImagePak Marketing, elaborated that businesses should take advantage of the rising trend, by offering promotional products that people can relate to coffee. A good example, according to Eaton, is travel mugs.
Mr Eaton said: “As a business owner, you should be quick in finding the proper means of ‘connecting’ with your target market. This will make your company more relatable, which in turn, can reap more benefits for your business, whatever it may be.”
“Businesses can take advantage of this undeniable trend for coffee drinking. And they can start by using travel mugs and cups for promotional campaigns, as these can help increase their marketability and may even enhance their branding efforts,” he added.
However, the well-respected ImagePak owner reminds people that it’s not enough to just use promotional products.
As much as possible, businesses should make sure that they are using high-quality, durable and interesting products. Otherwise, they might not be able to get the benefits that they’ve been hoping for.
Here are some things to look out for when using travel mug handouts for promotional campaigns:
Usability
Usability is a vital factor that businesses should always look for in their promotional items. That is in light of the fact that the more usable a particular product is, the more brand exposure one gets. This rule is applicable not only for travel mugs, but in all types of promotional handouts and giveaways.
Design
In order to catch the attention of more people, businesses should be strategic in choosing their travel mug designs. They can opt for a simpler look and just print their company name, or make things more interesting by using good photos and some witty messages.
To know the proper designs, businesses should have an idea as to what their market wants. This will make it easier for them to find the appropriate items to hand out, thereby increasing their chances for success.
Make Customers Feel Appreciated
Customer loyalty is a very important goal that many entrepreneurs are trying to reach. Incidentally, handing out high-quality and useful promotional gifts just might do the trick.
Businesses that are able to make their customers feel special are more likely to have loyal customers. When a business is able to give customer giveaways that they can relate to, such as travel mugs for coffee drinkers or for those who like to travel, then that can be a pretty good marketing move.
To know more about how to use promotional giveaways for marketing, interested parties can visit ImagePak’s official website.
About ImagePak Marketing
ImagePak Marketing is a renowned marketing specialist, with a wide inventory of promotional products and items for clients in Perth and other areas.
The company offers stubby holders, travel mugs, silicone wristbands and many other products, all ripe for the picking.
To know more about ImagePak Marketing, visit http://www.imagepak.com.au/ or call (08) 92444 111.
According to the company, there is a rising trend for coffee-drinking, as shown by the growing number of coffee chains in the country and statistics showing how more and more Australians consider coffee as a staple in their daily routines.
Scott Eaton, owner of ImagePak Marketing, elaborated that businesses should take advantage of the rising trend, by offering promotional products that people can relate to coffee. A good example, according to Eaton, is travel mugs.
Mr Eaton said: “As a business owner, you should be quick in finding the proper means of ‘connecting’ with your target market. This will make your company more relatable, which in turn, can reap more benefits for your business, whatever it may be.”
“Businesses can take advantage of this undeniable trend for coffee drinking. And they can start by using travel mugs and cups for promotional campaigns, as these can help increase their marketability and may even enhance their branding efforts,” he added.
However, the well-respected ImagePak owner reminds people that it’s not enough to just use promotional products.
As much as possible, businesses should make sure that they are using high-quality, durable and interesting products. Otherwise, they might not be able to get the benefits that they’ve been hoping for.
Here are some things to look out for when using travel mug handouts for promotional campaigns:
Usability
Usability is a vital factor that businesses should always look for in their promotional items. That is in light of the fact that the more usable a particular product is, the more brand exposure one gets. This rule is applicable not only for travel mugs, but in all types of promotional handouts and giveaways.
Design
In order to catch the attention of more people, businesses should be strategic in choosing their travel mug designs. They can opt for a simpler look and just print their company name, or make things more interesting by using good photos and some witty messages.
To know the proper designs, businesses should have an idea as to what their market wants. This will make it easier for them to find the appropriate items to hand out, thereby increasing their chances for success.
Make Customers Feel Appreciated
Customer loyalty is a very important goal that many entrepreneurs are trying to reach. Incidentally, handing out high-quality and useful promotional gifts just might do the trick.
Businesses that are able to make their customers feel special are more likely to have loyal customers. When a business is able to give customer giveaways that they can relate to, such as travel mugs for coffee drinkers or for those who like to travel, then that can be a pretty good marketing move.
To know more about how to use promotional giveaways for marketing, interested parties can visit ImagePak’s official website.
About ImagePak Marketing
ImagePak Marketing is a renowned marketing specialist, with a wide inventory of promotional products and items for clients in Perth and other areas.
The company offers stubby holders, travel mugs, silicone wristbands and many other products, all ripe for the picking.
To know more about ImagePak Marketing, visit http://www.imagepak.com.au/ or call (08) 92444 111.