ImagePak Marketing Shares Tips on How to Choose Images for Pull Up Banners
Announcement posted by Imagepak Marketing 26 May 2014
Marketing specialist discusses strategies on how to choose the right images that can help make banners more effective and relatable.
Perth, WA, 26 May 2014 – ImagePak Marketing, a renowned provider of promotional products in Perth, has released some tips on how businesses can choose the proper images for their pull up banners.
According to the company, banner images can have a huge effect on how efficient a particular banner may be. As it is, businesses should be careful in choosing such images, in order to ensure that their message is effectively spread across.
Scott Eaton, owner of ImagePak Marketing, explained that banners can only be effective if the needed details are taken care of.
Eaton said: “Banners can be quite efficient for marketing and promotion. If done right, they can attract a significant number of people and of course, that can mean a lot of benefits, marketing-wise.”
“However, a banner can only be effective if it has images that can help convey its message more clearly. Otherwise, the potential benefits of this marketing strategy become harder to maximise,” he added.
So, how can people find the right images for their pull up banners?
Here are some helpful tips, as provided by Mr Eaton:
The Image Must Complement the Message of the Pull Up Banner
Primarily, banners are meant to provide information to people. They are designed to convey a particular message, through which viewers will be encouraged to support the business.
As it is, the style of the image must be consistent with the message that the banner is trying to convey.
In other words, if the approach of the message is formal, then the accompanying image should be formal as well. If the banner intends to send a more fun “vibe,” then a fun image should go along with it.
Simply put: images should help convey the banner message. Otherwise, it might only lead to confusion, and that can be a problem.
Image Resolution
Quality and resolution can also have a huge effect on how good a banner image may be.
Images with smaller resolutions should not be used on large banners, as these tend to make the banner look less enticing, thereby decreasing its aesthetic appeal and attractiveness.
Accordingly, the appropriate resolution size for average pull up banners is around 150+ dots per inch. But if one can find images with an even higher resolution, then the better.
Visibility
Businesses planning to use banners must make sure that the images they’ll be using can actually be viewed by their intended audience.
They must take note of the positioning of the image in the banner. If there’s a chance that a person’s view of the banner images may be obstructed, then the needed adjustments should be made.
Using the proper colours and fonts can also help increase the visibility of the pull up banner, as well as the images it contains.
In the end, what’s important is that the banner images that one opts to use must be able to encourage people. They must be eye-catching. These will help increase chances for success and ultimately make one’s marketing endeavours more fruitful.
About ImagePak
ImagePak Marketing is a Perth marketing company that specialises in promotional products, corporate and safety clothing, as well as corporate gifts.
It has a wide array of products and services to choose from, and all interested parties need to do is give them a call.
To know more about ImagePak and what it has to offer, interested parties can visit http://www.imagepak.com.au/ or call (08) 92444 111.
According to the company, banner images can have a huge effect on how efficient a particular banner may be. As it is, businesses should be careful in choosing such images, in order to ensure that their message is effectively spread across.
Scott Eaton, owner of ImagePak Marketing, explained that banners can only be effective if the needed details are taken care of.
Eaton said: “Banners can be quite efficient for marketing and promotion. If done right, they can attract a significant number of people and of course, that can mean a lot of benefits, marketing-wise.”
“However, a banner can only be effective if it has images that can help convey its message more clearly. Otherwise, the potential benefits of this marketing strategy become harder to maximise,” he added.
So, how can people find the right images for their pull up banners?
Here are some helpful tips, as provided by Mr Eaton:
The Image Must Complement the Message of the Pull Up Banner
Primarily, banners are meant to provide information to people. They are designed to convey a particular message, through which viewers will be encouraged to support the business.
As it is, the style of the image must be consistent with the message that the banner is trying to convey.
In other words, if the approach of the message is formal, then the accompanying image should be formal as well. If the banner intends to send a more fun “vibe,” then a fun image should go along with it.
Simply put: images should help convey the banner message. Otherwise, it might only lead to confusion, and that can be a problem.
Image Resolution
Quality and resolution can also have a huge effect on how good a banner image may be.
Images with smaller resolutions should not be used on large banners, as these tend to make the banner look less enticing, thereby decreasing its aesthetic appeal and attractiveness.
Accordingly, the appropriate resolution size for average pull up banners is around 150+ dots per inch. But if one can find images with an even higher resolution, then the better.
Visibility
Businesses planning to use banners must make sure that the images they’ll be using can actually be viewed by their intended audience.
They must take note of the positioning of the image in the banner. If there’s a chance that a person’s view of the banner images may be obstructed, then the needed adjustments should be made.
Using the proper colours and fonts can also help increase the visibility of the pull up banner, as well as the images it contains.
In the end, what’s important is that the banner images that one opts to use must be able to encourage people. They must be eye-catching. These will help increase chances for success and ultimately make one’s marketing endeavours more fruitful.
About ImagePak
ImagePak Marketing is a Perth marketing company that specialises in promotional products, corporate and safety clothing, as well as corporate gifts.
It has a wide array of products and services to choose from, and all interested parties need to do is give them a call.
To know more about ImagePak and what it has to offer, interested parties can visit http://www.imagepak.com.au/ or call (08) 92444 111.