MediaCom Australia further strengthens digital and big data offering

MediaCom AU has made a key appointment to further boost its digital offering, ensuring it continues to develop the solutions that clients need in the era of big data. MediaCom has hired Joshua Rex as its Chief Digital Officer.

He was previously Managing Director and Co-founder of UK based Open Media Technologies (This is Open Ltd), a display advertising technology agency. An industry recognised visionary, Rex has extensive experience working across all media channels in a strategic capacity for some of the world’s leading companies.

Throughout his career, he has earned a reputation for building and leading winning teams and driving revenue growth. Prior to taking up his recent role at Open Media Technologies, Rex was Communications Planning Director of EMEA at MEC, a GroupM sister agency.

Rex will report to Mark Pejic, CEO MediaCom Australia to ensure continuity and synergy in the evolution of MediaCom’s full range of digital offerings.

With a proven track record of leading and delivering digital innovation in senior positions, CEO Pejic said of his hire, “We are very excited to bring Joshua on board. We were won over by his in-depth knowledge and his extensive international experience that spans his career to date. We are focused on attracting and securing the brightest talent, and I’m in no doubt that he will make a real difference at MediaCom, and more importantly for our clients”.

Joshua Rex said of the appointment, “During the course of the past few months, I have been immensely impressed by both the calibre of people I have met with and their energy and unwavering commitment towards realising MediaCom’s vision for Digital, centred on content and connections. After 14 years working abroad, I’m delighted to be coming home to the best job in digital, with the best agency, in the best country in the world. You’ve got to be happy with that!”

Rex will report into Mark Pejic, CEO MediaCom Australia, and be supported by the National leadership team. He will commence his appointment on Monday, 14^th July.

About MediaCom

MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes.  MediaCom delivers not just individual channel silo efficiencies but also connected communications system effectiveness, by developing and optimising all content - defined as any form of consumer messaging - as the fuel that drives high-performing systems. MediaCom measures and quantifies communications systems across paid, owned and earned through their unique Connected System Audit.

MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$29 billion (Source: RECMA 2013). It employs 5,800 people in 122 offices across 97 countries around the globe.  Its client roster includes P&G, VW Group, Dell and Universal. 

MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.

For more information, visit www.mediacom.com

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About GroupM

GroupM is the world’s largest global media investment management operation, with total billings exceeding US$96 billion (Source: RECMA 2013). It serves as the parent company to WPP media agencies including MediaCom, Maxus, MEC, and Mindshare. Its primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of its clients, its shareholders and its people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, and to bring competitive advantage to its clients and companies. For more information, visit www.groupm.com.

About WPP

WPP is the world’s largest communications services group with billings of US$71.7 billion and revenues of US$16.1 billion.  Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 175,000 people (including associates) in 3,000 offices across 110 countries.  For more information, visit www.wpp.com.

WPP was named Holding Company of the Year at the 2013 Cannes Lions International Festival of Creativity for the third year running, since the award was initiated.