Silicone Wristbands Stake Claim as Most Popular Promotional Item of the Millennium
Announcement posted by Imagepak Marketing 09 Jul 2014
Provider of silicone wristbands and other promotional items in Perth reveals why silicone bracelets have taken the advertising industry by storm.
Perth, WA, 9 July 2014 - While promotional giveaway items have long been an extremely effective form of advertising, the silicone wristband is reaching an unprecedented level of popularity. Formerly seen more as “toys” and “children’s jewellery,” the silicone bracelet has become such a force in the charity and fundraising industries that conventional businesses have taken notice and are using them for their own advertising campaigns.
From Humble Beginnings to Mainstream Popularity
Silicone wristbands were seen as novelty or children’s jewellery up until 2004. They were mostly worn as a fashion statement by teenagers. This was especially prevalent in the US. In 2004, however, things were about to change when cancer survivor Lance Armstrong started his charity called Livestrong.
Livestrong had hired an advertising agency, and the agency came up with the idea of using brightly coloured silicone bracelets. This would be a huge success, and far outstrip their original goal. Currently over 80 million Livestrong bracelets have been sold worldwide, his fall from grace notwithstanding.
As a result of Livestrong’s success, the silicone wristband would soon become the “go-to” vehicle for fundraising. Charities started producing their own wristbands with their own causes printed on them and most got great results. Since good news does, indeed, travel fast, it wasn’t long before businesses decided to give silicone bracelets a try.
From Reward to Giveaway
While the charity model of selling the wristbands was extremely successful, many businesses decided to change the model by giving the bracelets away as a promotional tool instead of selling them for a “donation.” This has been very successful for many businesses, both national and local.
Unique Characteristics of Silicone Wristbands
Silicone bracelets have a few unique characteristics that make them very effective as promotional giveaway items. First, they are produced in bright colours. This helps them get noticed. It does no good to give away a promotional item that nobody sees or notices. Silicone wristbands are very visible.
Another characteristic that makes silicone bracelets effective is that they are small enough to be comfortable and easy to carry, while being large enough that the advertiser’s message can be seen. This is a perfect combination for advertisers.
In addition, silicone bracelets are very reasonably-priced, making them one of the most economical forms of advertising available.
Scott Eaton, owner of ImagePak Marketing, a supplier of silicone wristbands, knows the power of the simple promotional giveaway item to provide numerous advertising impressions without spending a lot of money. According to Mr Eaton:
“Silicone wristbands are a hot item right now because they provide so many advertising impressions at a comparatively low price. Every time someone sees one of your promotional giveaway products with your company name or logo, it creates an advertising impression. The person wearing it notices it numerous times a day and everyone they meet notices it, too.”
Mr Eaton concluded, “That’s a lot of advertising impressions.”
ImagePak Marketing provides silicone wristbands and other promotional items from their office in Perth. All items are custom made and their turnaround time is surprisingly fast. To learn more, call 1300 658 745 or visit their website: http://www.imagepak.com.au/.
From Humble Beginnings to Mainstream Popularity
Silicone wristbands were seen as novelty or children’s jewellery up until 2004. They were mostly worn as a fashion statement by teenagers. This was especially prevalent in the US. In 2004, however, things were about to change when cancer survivor Lance Armstrong started his charity called Livestrong.
Livestrong had hired an advertising agency, and the agency came up with the idea of using brightly coloured silicone bracelets. This would be a huge success, and far outstrip their original goal. Currently over 80 million Livestrong bracelets have been sold worldwide, his fall from grace notwithstanding.
As a result of Livestrong’s success, the silicone wristband would soon become the “go-to” vehicle for fundraising. Charities started producing their own wristbands with their own causes printed on them and most got great results. Since good news does, indeed, travel fast, it wasn’t long before businesses decided to give silicone bracelets a try.
From Reward to Giveaway
While the charity model of selling the wristbands was extremely successful, many businesses decided to change the model by giving the bracelets away as a promotional tool instead of selling them for a “donation.” This has been very successful for many businesses, both national and local.
Unique Characteristics of Silicone Wristbands
Silicone bracelets have a few unique characteristics that make them very effective as promotional giveaway items. First, they are produced in bright colours. This helps them get noticed. It does no good to give away a promotional item that nobody sees or notices. Silicone wristbands are very visible.
Another characteristic that makes silicone bracelets effective is that they are small enough to be comfortable and easy to carry, while being large enough that the advertiser’s message can be seen. This is a perfect combination for advertisers.
In addition, silicone bracelets are very reasonably-priced, making them one of the most economical forms of advertising available.
Scott Eaton, owner of ImagePak Marketing, a supplier of silicone wristbands, knows the power of the simple promotional giveaway item to provide numerous advertising impressions without spending a lot of money. According to Mr Eaton:
“Silicone wristbands are a hot item right now because they provide so many advertising impressions at a comparatively low price. Every time someone sees one of your promotional giveaway products with your company name or logo, it creates an advertising impression. The person wearing it notices it numerous times a day and everyone they meet notices it, too.”
Mr Eaton concluded, “That’s a lot of advertising impressions.”
ImagePak Marketing provides silicone wristbands and other promotional items from their office in Perth. All items are custom made and their turnaround time is surprisingly fast. To learn more, call 1300 658 745 or visit their website: http://www.imagepak.com.au/.