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Sitecore and Velrada Forge Relationship in Western Australia

Announcement posted by Sitecore 29 Jul 2014

Sydney, 29 July 2014 – Sitecore http://www.sitecore.net, the global leader in customer experience management software, has partnered with Velrada, a Perth-based IT consulting company, enhancing both vendors’ ability to deliver digital transformation for WA-based private and public sector organisations.
 
Since commencing operation in 2009, Velrada has established a strong track record of success in the delivery of digital IT business consulting services across the mining, oil and gas, engineering utilities health and public sectors.

Velrada has significant consulting experience in Microsoft SharePoint and direct client-side backgrounds in consumer marketing, social and brand strategy development, advertising and customer engagement management as well as graphic design capability around the user experience.
 
Velrada will now fully integrate Sitecore’s customer experience management software within its portfolio of consulting and project management services providing organisations with a comprehensive solution based on the Microsoft .NET platform.

Cecily O'Neill, Associate Director, Velrada, says, “Our strategy is to become the region's leading transformational consulting company in digital business just as Sitecore has become one of the world’s leading customer engagement platforms.  One of Sitecore’s major attractions is that our clients will now be able to use our experience to unlock the value of the Sitecore platform and publish personalised content for different channels across multiple devices.  We also look forward to working with our customers to deploy customer experience solutions which help them reap the benefits of Sitecore’s analytics features, understand a consumer’s engagement with their brand or service, and then respond with content to provide a great customer experience.”
 
As consumers demand more relevant interactions with brands, marketers are increasingly communicating with customers across web sites, mobile apps, social networks and other channels in real-time. Velrada’s deep subject matter expertise in user experience design, information architecture and visual design when combined with the Sitecore platform gives marketers the ability to deliver more human, personalised experiences to customers, and to create and deliver engaging content through the most relevant channel.
 
“The combination of Sitecore technology and Velrada consulting skills will assist marketers to support an individual customer experience in real-time,” said Owen Brandt, Alliance Director, Sitecore.  “Velrada’s strong presence in digital business and both companies’ deep commitment to the Microsoft technology stack makes this an ideal partner appointment.  At the same time, Velrada significantly expands our geographical footprint enabling Sitecore to leverage Velrada’s strong consulting skills and to develop innovative solutions in response to the need for targeted content and personalisation within Australian business.”

About Sitecore
Sitecore is the global leader in customer experience management software. The company delivers highly relevant content and personalised digital experiences that delight audiences, build loyalty and drive revenue. With Sitecore’s experience platform, marketers can own the experience® of every customer that engages with their brand, across every channel. More than 3,500 of the world’s leading brands – including American Express, Carnival Cruise Lines, easyJet, Heineken and Microsoft – trust Sitecore to help them deliver the meaningful interactions that win customers for life.
http://www.sitecore.net  

About Velrada
Velrada is an award-winning, Australian business and systems consulting firm, specialising in digital transformation.  Our Digital Intelligence team combines our web, social, mobile and business intelligence capabilities to help organisations connect with their customers and employees. We work with our clients to deliver the analytics and insights; and we can design, build and implement the solutions to put great ideas into action.  We bring together specialists from UX, BI, marketing, communications, social strategy and technology to offer clients a unique mix of hard-edged consulting and client-side know-how; and a successful industry track record across online entertainment, public sector, resources, engineering, financial services and education. Find out more at www.velrada.com