Getty Images to Capture Tropfest Australia
Announcement posted by Tropfest 01 Aug 2014
Getty Images partners with the world’s largest short film festival.
Getty Images, the global leader in digital media, today announced its new role as the Official Photography, Video and Production Music Partner for the world’s largest short film festival, Tropfest Australia.
“Getty Images is the engine driving a more image-rich digital world, and we firmly believe in the power of visual content to tell stories, evoke emotion and ultimately drive change. That’s why we’re excited to be supporting local Australian filmmakers as a partner at this year’s Tropfest Australia,” said Stuart Hannagan, Vice President of Editorial Imagery, APAC, at Getty Images.
For the first time, Tropfest Australia entrants can draw from Getty Images’ broad array of award-winning content, which includes over 170 million assets including over two million videos and 350,000 music tracks,. In addition, Getty Images will also be the Official Photographers of Tropfest Australia, capturing all the excitement of the festival night.
“It is a rewarding experience to see some of the world’s most talented young creatives use Getty Images’ content to produce such fresh and innovative work and we are really looking forward to seeing what this year’s entrants will produce,” added Hannagan.
Tropfest Managing Director, Michael Laverty, said he was thrilled to be working with Getty Images this year.
“We are incredibly privileged to see some of the best short filmmaking from around the world come through our competition. Our relationship with Getty Images will provide these talented filmmakers with another incentive to create,” Laverty said. “We can’t wait to see how entrants will use Getty Images vast library of content in their films - and we have no doubt we’ll be seeing a lot of creativity at work!”
Getty Images will also be contributing to the prize pack with iStock by Getty Images subscriptions, a new service bringing greater simplicity and value to high volume content users, through a licensing model which offers widespread use of photos and illustrations available on iStock.
About Getty Images
Getty Images is the world’s leader in visual communication, with over 170 million assets available through its premium content site www.gettyimages.com and its leading stock content site www.istock.com. With its advanced search and image recognition technology, Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and content creators help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and online media. Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life. For company news and announcements, visit press.gettyimages.com, and for the stories, innovation and inspiration behind our content, visit InFocus http://infocus.gettyimages.com/. Find us on Facebook at www.facebook.com/gettyimages and Twitter at https://twitter.com/GettyImages.
About Tropfest
Tropfest is Australia’s most prestigious short film festival and one of its most iconic cultural events. It is also the largest short film festival in the world. Founded in 1993 by film director John Polson as a small screening for family and friends at
Sydney’s Tropicana Café, the festival now attracts a national event audience of around 150,000 people. The event is hosted in Sydney with a live national broadcast on SBS 2. The short film competition is unique in that every film must be made specifically for Tropfest, will premiere at Tropfest Australia and include the Tropfest Signature Item (TSI), which changes each year. 16 Finalists are selected from an average 650 entries. Tropfest has expanded internationally to now include new competitions and festivals in North America, (New York), the Middle East, New Zealand and South East Asia.
“Getty Images is the engine driving a more image-rich digital world, and we firmly believe in the power of visual content to tell stories, evoke emotion and ultimately drive change. That’s why we’re excited to be supporting local Australian filmmakers as a partner at this year’s Tropfest Australia,” said Stuart Hannagan, Vice President of Editorial Imagery, APAC, at Getty Images.
For the first time, Tropfest Australia entrants can draw from Getty Images’ broad array of award-winning content, which includes over 170 million assets including over two million videos and 350,000 music tracks,. In addition, Getty Images will also be the Official Photographers of Tropfest Australia, capturing all the excitement of the festival night.
“It is a rewarding experience to see some of the world’s most talented young creatives use Getty Images’ content to produce such fresh and innovative work and we are really looking forward to seeing what this year’s entrants will produce,” added Hannagan.
Tropfest Managing Director, Michael Laverty, said he was thrilled to be working with Getty Images this year.
“We are incredibly privileged to see some of the best short filmmaking from around the world come through our competition. Our relationship with Getty Images will provide these talented filmmakers with another incentive to create,” Laverty said. “We can’t wait to see how entrants will use Getty Images vast library of content in their films - and we have no doubt we’ll be seeing a lot of creativity at work!”
Getty Images will also be contributing to the prize pack with iStock by Getty Images subscriptions, a new service bringing greater simplicity and value to high volume content users, through a licensing model which offers widespread use of photos and illustrations available on iStock.
About Getty Images
Getty Images is the world’s leader in visual communication, with over 170 million assets available through its premium content site www.gettyimages.com and its leading stock content site www.istock.com. With its advanced search and image recognition technology, Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and content creators help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and online media. Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life. For company news and announcements, visit press.gettyimages.com, and for the stories, innovation and inspiration behind our content, visit InFocus http://infocus.gettyimages.com/. Find us on Facebook at www.facebook.com/gettyimages and Twitter at https://twitter.com/GettyImages.
About Tropfest
Tropfest is Australia’s most prestigious short film festival and one of its most iconic cultural events. It is also the largest short film festival in the world. Founded in 1993 by film director John Polson as a small screening for family and friends at
Sydney’s Tropicana Café, the festival now attracts a national event audience of around 150,000 people. The event is hosted in Sydney with a live national broadcast on SBS 2. The short film competition is unique in that every film must be made specifically for Tropfest, will premiere at Tropfest Australia and include the Tropfest Signature Item (TSI), which changes each year. 16 Finalists are selected from an average 650 entries. Tropfest has expanded internationally to now include new competitions and festivals in North America, (New York), the Middle East, New Zealand and South East Asia.