Simple Custom Coffee Mugs Boosting Employee Morale for Perth Businesses
Announcement posted by Imagepak Marketing 15 Aug 2014
Provider of custom mugs and other promotional items in Perth reveals why something as simple as a coffee mug can improve employee performance.
Perth, WA, 15 August 2014 - A promotional products provider in Perth recently introduced blog readers to a new concept: the employee as an internal customer. Employees as internal customers is an obscure concept to many, but it is based on treating the employee as a customer to get them to “buy into” the corporate vision and mission.
Scott Eaton, owner of ImagePak Marketing, is of the opinion that the effort that is put forth to keep employees happy pays huge dividends because employees who are happy and feel appreciated tend to “take ownership” in their workplace, treating the interests of the company as though it was their own company.
According to Mr Eaton, “Companies go to great lengths to attract new customers, but if they haven’t convinced their employees to fully buy into the corporate philosophy and mission, they aren’t going to retain those customers nearly as well as a workplace full of happy, committed employees would.”
Promotional Products as Rewards
The theory behind promotional giveaway items is simple. The items are branded with the company name, logo and maybe a message or image. Customers use them and the company gets an advertising impression every time the items are used. They also get advertising impressions every time anyone else sees the product being used.
For employees given promotional items as rewards, it works in a similar fashion, but has the added benefit of boosting morale. The employee is given an item commemorating performance above and beyond the norm. They are very happy because they feel appreciated. In the case of a custom coffee mug, they use it every morning and throughout the day.
Every time they use the mug, they remember that they are appreciated by their boss and that they did something great for their company. There is another hidden benefit here: every time another employee sees them use the mug, they are reminded that they will be appreciated and rewarded for superior performance, too. This has a tendency to inspire and motivate employees.
According to Mr Eaton, promotional products are every bit the bargain for internal customers as they are for external customers: “When a business rewards their employees for excellence, it affects the entire company. When the award is a practical item that is used every day, it serves as a constant reminder that the company appreciates and rewards excellence.”
Mr Eaton continued: “When you count up all of the internal advertising impressions that are created and the morale-boosting effect that it has on the company, a custom mug is an incredible bargain. Cash awards or gift certificates are nice, but they are forgotten soon thereafter. A custom mug is seen every day as a constant reminder that the company rewards excellence.”
Mr Eaton concluded, “When an employee receives an award, it has far more value to them than the item costs.”
ImagePak Marketing provides custom mugs and other promotional items to businesses in the Perth area. They have a wide range of custom promotional products and sport uniforms and a short turnaround time. To learn more, call 1300 658 745 or visit their website: http://www.imagepak.com.au/.
Scott Eaton, owner of ImagePak Marketing, is of the opinion that the effort that is put forth to keep employees happy pays huge dividends because employees who are happy and feel appreciated tend to “take ownership” in their workplace, treating the interests of the company as though it was their own company.
According to Mr Eaton, “Companies go to great lengths to attract new customers, but if they haven’t convinced their employees to fully buy into the corporate philosophy and mission, they aren’t going to retain those customers nearly as well as a workplace full of happy, committed employees would.”
Promotional Products as Rewards
The theory behind promotional giveaway items is simple. The items are branded with the company name, logo and maybe a message or image. Customers use them and the company gets an advertising impression every time the items are used. They also get advertising impressions every time anyone else sees the product being used.
For employees given promotional items as rewards, it works in a similar fashion, but has the added benefit of boosting morale. The employee is given an item commemorating performance above and beyond the norm. They are very happy because they feel appreciated. In the case of a custom coffee mug, they use it every morning and throughout the day.
Every time they use the mug, they remember that they are appreciated by their boss and that they did something great for their company. There is another hidden benefit here: every time another employee sees them use the mug, they are reminded that they will be appreciated and rewarded for superior performance, too. This has a tendency to inspire and motivate employees.
According to Mr Eaton, promotional products are every bit the bargain for internal customers as they are for external customers: “When a business rewards their employees for excellence, it affects the entire company. When the award is a practical item that is used every day, it serves as a constant reminder that the company appreciates and rewards excellence.”
Mr Eaton continued: “When you count up all of the internal advertising impressions that are created and the morale-boosting effect that it has on the company, a custom mug is an incredible bargain. Cash awards or gift certificates are nice, but they are forgotten soon thereafter. A custom mug is seen every day as a constant reminder that the company rewards excellence.”
Mr Eaton concluded, “When an employee receives an award, it has far more value to them than the item costs.”
ImagePak Marketing provides custom mugs and other promotional items to businesses in the Perth area. They have a wide range of custom promotional products and sport uniforms and a short turnaround time. To learn more, call 1300 658 745 or visit their website: http://www.imagepak.com.au/.