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Catchi appoints CRO Expert Hayden Sanders as Website Conversion Specialist

Announcement posted by Catchi 19 Aug 2014

Today Catchi Limited announced the appointment of well-known entrepreneur, sought after speaker and conversion rate optimisation expert Hayden Sanders as their Website Conversion Specialist. Hayden will be the third Website Conversion Specialist on the Catchi team with further appointments to be made next month.

Catchi as a company is Australasia’s leading website conversion optimisation agency, working with companies like Air New Zealand, ANZ, IAG, Lotto NZ, AA, Spark, Immigration NZ, NZTE and many more. "The appointment of Hayden is the expansion of our core team of CRO experts that allows us to better service our rapidly growing client base", says Managing Director Cornelius Boertjens.

Sanders says, “As the leading agency in this field I had been closely following Catchi over the last few months and when an opportunity came up to join the team I jumped at it.

As Website Conversion Specialist my number one priority is to focus on a core group of clients and ensure we further drive their online success by increase their online conversion rates. Many clients have been working with us since we started and it’s fantastic to see Catchi’s work has helped them drive huge additional revenue."

Before joining Catchi as Website Conversion Specialist, Sanders ran his own business Applied Insights and worked with numerous clients on optimising their online results. Sanders is also a sought after Digital Marketing speaker and educator.

Managing Director Cornelius Boertjens says: “We are extremely excited about having someone of Hayden’s calibre and background on board and with his experience and knowledge we can further expand our client base.”

About Hayden Sanders

Hayden has been helping organisations improve their online presence since early 2002. He has done work for Caltex, Nufarm, the NZRU and All Blacks to name a few. Hayden gets excited about improving the effectiveness of digital communications and getting better conversion rates which means those organisations make more money or get higher engagement.

Hayden is driven by the idea that you should communicate with, and serve people as best you can and he loves making life better for others.

About Catchi

Catchi helps companies to optimise their website(s), resulting in a higher percentage of visitors taking the action their clients desire. They are Australasia’s leading specialists in Website Conversion Optimisation (Conversion Rate Optimisation or CRO), which is a science and an art that requires a specialist team to get you the best and fastest results.