Distribution Central Pty Limited expands its data centre business unit with new vendors, new brand and new GTM

FOR IMMEDIATE RELEASE:

Sydney, Australia, 20 August 2014 - Distribution Central Pty Limited®, a leader in technology distribution and channel services, has announced the expansion of its SAN Systems business unit with an aggressive vendor recruitment and rebranding strategy.

SAN Systems specialises in storage and data centre solutions, but will be expanded to include data centre consolidation, software defined networking, cloud, big data analytics and virtualisation as a contemporary data centre specialist – Fusion Systems. The name and brand change reflects the larger scope of the business unit.

Distribution Central (DC) will be announcing several significant new vendor partnerships in the coming weeks, which will all be part of the Fusion Systems portfolio, and will also be recruiting four (4) new staff to drive the broader data centre strategy. The new headcount includes: a BDM, Internal Sales Representative and two Sales Engineers.

“We’re relaunching SAN Systems with a new name, expanded technology portfolio, and extra head count so that our channel partners are well supported to take advantage of the new data centre opportunity,” said Managing Director of Distribution Central, Nick Verykios.

“It’s imperative that we’re covering all aspects of this data centre opportunity in terms of the technologies we represent, but also supported by our channel services suite and DC PODfactory and DC CloudSelect strategies, which will benefit from the expanded technology portfolio.”

DC is also launching a new channel engagement strategy – Land, Expand, Extend, Protect (LEEP) – which underpins DC’s entire portfolio and services strategy including the renewed Fusion Systems.

Resellers and service providers need to ensure they remain relevant and deliver technology solutions and services that address their customers’ business problems. LEEP enables DC’s partners to create and maintain this relevance by ensuring that they are taking advantage of the systems and services that allow them to “Expand” and “Extend” the advanced technology solutions they have already introduced to their customers.

“Our LEEP model disrupts the existing channel approach to selling technology solutions by highlighting the opportunity to upgrade, refresh, introduce new feature attaches and cross-sell, before even considering the licence and maintenance renewal,” said Verykios.

“LEEP addresses the need to continuously deliver relevant solutions and services to the end user throughout the entire product lifecycle, not just at the initial sale.”

“DC offers its partners the ability to continuously engage with their customers through its systems, channel services and technologies delivered through its business units – Firewall Systems, ViViD Systems and Fusion Systems.”

“And with the renewed go-to-market strategy for Fusion Systems, DC’s partners will be better supported with access to technology-leading data centre solutions.”

Distribution Central has grown from $1.6 million in FY2004 to more than $275 million in FY2014 in revenue. The company currently employs 120 staff across Australia, New Zealand and Singapore. Distribution Central was also named the 2011 BRW ANZ Successful Private Business of the Year (turnover greater than $100 million) and a finalist in the 2014 Telstra Business Awards (Medium Business Category). Its senior management has been recognised through the ARN Hall of Fame (2012 and 2013), Ernst & Young Entrepreneur of the Year (2009) and CEO Magazine IT Executive of the Year (2013).