Principals pick up a Sydney Design Award with Life Without Barriers

Principals took home their fifth Sydney Design Award yesterday, winning the Corporate Identity and Branding gong for their work with Life Without Barriers – a not-for-profit organisation which provides a wide range of care and support services. 

The Life Without Barriers team commissioned Principals to create a new identity for the brand, which would help in their endeavour to empower people to live the best life they can. It needed to appeal to a wide range of audiences – from youth, to government bodies, and be utilised across a number of services.

Through vivid print and web design, the new visual identity incorporates striking photography and a colour palette that distinguishes between the different services. It steers away from the clichés the sector is known for, and helps bring to life the brand idea 'Championing Opportunity for All'.

Principals’ Managing Director Tom Brigstocke said the award was made more rewarding thanks to the important work done by Life Without Barriers. “It’s really satisfying to win an award for a brand that’s all about empowering people.”

Another winner was Principals’ client, Sekisui House, who were awarded the Design Commissioner Award, celebrating companies that consistently commission a high standard of design work. Principals created ‘Continuum,’ a magazine showcasing work Sekisui House does in home and community, which was a finalist in its category.