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Compuware Renames its APM Business Dynatrace

Announcement posted by Bass PR 10 Sep 2014

Name Change Acknowledges the Industry Leadership the Application Performance Management Business Has Achieved and the Independent Business Direction Ahead
Compuware Corporation (Nasdaq: CPWR) today announced that its market leading application performance management (APM) business will now operate under the name Dynatrace. This change is another element of the strategic plan to capitalise on the $2.4B application performance market.

“We started our journey to become the leaders in APM in 2005,” said Compuware CEO, Bob Paul. “Internet applications were disrupting the market and companies needed insight into user experience. Recognising the incredible growth in eCommerce, Compuware focused on providing customers visibility into web performance. As IT complexity increased and mobile applications accelerated, it was clear that customers needed a deeper level of insight and we have now integrated multiple software platforms into the industry’s only new generation APM suite covering the widest spectrum of APM use-cases in the business.”

Compuware’s APM business has 1,600 employees worldwide and the largest R&D investment in the industry. John Van Siclen, General Manager for the APM Business, will lead the Dynatrace business as it continues its journey to give customers the broadest and deepest view into application performance.  Van Siclen states, “Bringing our leading-edge APM products under one name is a natural reflection of the level of unification and simplification we have achieved. The decision to centralise under the Dynatrace name was organically driven by customer and partner enthusiasm for this market-leading product.”

All Compuware APM products, including Application Monitoring, User Experience Management, Synthetic Monitoring and Network and Data Centre Monitoring will form the core of the Dynatrace business. Existing products will continue to be supported and Dynatrace will provide complete continuity for customers. “Our customers will experience the same level of excellent customer service they receive today,” said Van Siclen. “Furthermore, customers can expect us to be more agile in response to technology disruptions as we further increase our pace of innovation.”

Compuware announced on September 2 that it is being acquired by private equity investment firm Thoma Bravo, LLC. The acquisition is expected to further support the transformation of Compuware’s APM business as the reinvigorated Dynatrace.

“We’ve been following the fast-growing APM market for some time now,” said Orlando Bravo, Managing Partner of Thoma Bravo. “Compuware’s APM suite is considered one of the hottest technology portfolios anywhere. We are in full support of Compuware’s plans to unify its APM products under the strong Dynatrace brand and we applaud that decision.”

Bob Paul added, “For years, we’ve been defining the future of digital businesses and have enabled companies to confidently embrace the cloud, mobile and the Internet of Things. The evolution of our APM business to become unified as Dynatrace is a key milestone to help us take our products and customer service to the next level.”

Steve Jobson, APAC Vice President, Compuware, said, “We’re really excited about these changes and what they mean for the Compuware APM team, partners and customers. We were the first with real user monitoring, we were the first with third-party cloud service monitoring and with Thoma Bravo’s support, we believe the reinvigorated Dynatrace will grow even faster and continue to lead the APM vision and market.”

More information on Dynatrace’s unique vision and corresponding brand will be revealed at its Annual PERFORM Global User Conference <http://compuwareperform.com/>  in Orlando on October 7, 2014.

Dynatrace
Dynatrace is the vision and innovation behind the new generation of application performance management that delivers application insights to IT and Business. We are driven by a passion to create software that enables our more than 5,500 customers, large and small, around the world to optimise every digital moment for their employees and customers. The market-leading Dynatrace products allow companies to manage modern applications including mobile, cloud, big data and SOA and transform complexity into digital success.

To read more about Dynatrace’s leadership in the APM market, click here <http://www.compuware.com/en_us/application-performance-management/about/leadership.html> .

Follow Dynatrace (currently known as Compuware APM) on:

·      Twitter - CompuwareAPM <http://cpwr.it/fMuis>

·      About: Performance Blog <http://cpwr.it/fMuZJ>

Compuware Corporation
Compuware is the technology performance company, and we exist solely to help our customers optimise the performance of their most important and innovative technologies—those that drive their businesses forward. Today, more than 7,100 companies, including many of the world’s largest organisations, depend on Compuware and our new generation approach to performance management to do just that.  Learn more at: http://www.compuware.com