Brightcove Launches Unique Hybrid Approach to Client and Server-side Ad Insertion to Maximise Video Monetisation

Sydney, Australia, September 15, 2014 - Brightcove Inc. (NASDAQ: BCOV), a leading provider of cloud services for video, today announced that Australia’s largest media companies and publishers now have the ability to choose a client-side, server-side, or hybrid ad insertion solution utilising the fastest player management system on the market. Using Brightcove’s newest product, Perform (see separate release), which offers industry-leading player technology, in conjunction with the dynamic, interactive UX features of Brightcove Once, the leading server-side ad insertion technology, will enable publishers to optimise monetisation of ad-supported video and generate more views and more ad completions while avoiding the challenge posed by the growing popularity of ad blockers. 

The new solution combines the advantages of a comprehensive server-side solution with a rich client-side user experience, enabling publishers to deliver interactive ad capabilities and a rich user interface (UI) from the client side, while allowing dynamic server-side ad insertion and continuous playback. This provides new monetisation opportunities through expanded ad units and pay-per-click models. Industry leading analytics that include client-side beaconing also allow for better reporting, auditing, and personalisation of ads. Additionally, it eliminates ad blockers that result in lost revenue, hides player controls to prevent fast-forwarding, and supports mid-roll ad insertion in short or long-form content, making it possible for ad operations teams to deliver custom ads to users based on current inventory on any devices.

Brightcove Perform provides the fastest player in the industry and high performance tools for creating and managing video, resulting in increased speed to market. It supports HTTP Live Streaming (HLS) video playback across devices and contains a host of SDKs, plugins, and APIs that simplify player management. The combination of Once and Perform brings together the best in ad insertion and playback technologies that allow publishers to optimise monetisation by flexibly leveraging different strategies for different devices.

Customers who want to customise their video technology solution have the ability to use the combination of Once and Perform to streamline their workflows and reach every device and platform. Together they offer best-in-class integration with ad servers such as DoubleClick or Freewheel. Additionally, faster load times, publishing times, and flexible solutions enable media companies to increase their speed to market and improve user engagement and revenue generation. 

“Our goal is to enable our media customers to maximise reach and monetisation while providing the best possible user experience to their viewers,” said Anil Jain, senior vice president and general manager, media group at Brightcove. “Integrating the core offerings of Once, the Brightcove player, and our newest product, Perform, will increase the opportunity to make video on the Web and across mobile devices more profitable for publishers and more seamless for viewers.”

About Brightcove

Brightcove Inc. (NASDAQ:BCOV) is a leading global provider of powerful cloud solutions for delivering and monetising video across connected devices. The company offers a full suite of products and services that reduce the cost and complexity associated with publishing, distributing, measuring and monetising video across devices. Brightcove has more than 5,500 customers in over 70 countries that rely on the company’s cloud solutions to successfully publish high-quality video experiences to audiences everywhere. To learn more, visit www.brightcove.com.

This press release may include forward-looking statements regarding anticipated objectives, growth and/or expected product and service developments or enhancements. Such forward-looking statements may be identified by the use of the following words (among others): "believes," "expects," "may," "will," "plan," "should" or "anticipates," or comparable words and their negatives. These forward-looking statements are not guarantees but are subject to risks and uncertainties that could cause actual results to differ materially from the expectations contained in these statements. For a discussion of such risks and uncertainties, see "Risk Factors" in the Company's filings with the Securities and Exchange Commission, including its most recent annual report on Form 10-K. Brightcove assumes no obligation to update any forward-looking statements contained in this press release in the event of changing circumstances or otherwise, and such statements are current only as of the date they are made.

Press Contact:
Steph Hansen
Click PR for Brightcove
02 8006 0132
brightcove@clickpr.com.au