Promotional Firm Says: “Everybody Wins with Custom Corporate and Sports Apparel.”
Announcement posted by Imagepak Marketing 19 Sep 2014
Provider of corporate clothing in Perth reveals why custom apparel is such an effective form of promotion.
Perth, WA, 19 September 2014 - Many businesses are turning to custom branded apparel to spread their messages and enhance their brands. While this kind of promotion may not seem to have the “reach” that traditional promotions such as TV, radio and newspaper ads have, it has a certain “grassroots” appeal that makes it very targeted and effective.
Branded custom apparel is popular because the person who wears them becomes a walking advertisement for the company. This is a form of “word of mouth” advertising; people see someone who approves of the brand on their apparel. The advertising impressions this produces are of much higher quality than those in traditional advertising media.
There are four popular methods for incorporating branded apparel into business promotion: corporate clothing, sports apparel, promotional giveaways and retail apparel.
Corporate Clothing
Corporate clothing has become popular in capital cities such as Perth. The employer provides a branded work uniform for the employees. The benefits to the employer include a more “uniform” appearance, enhanced unity and camaraderie among employees and a constant reminder to employees that they are representing their company.
Employees benefit from not having to worry about being judged for their choice of apparel and from not having to damage their own clothes at work. Customers benefit from knowing who is an employee and who isn’t. When customers have questions, they immediately know who to ask and who not to ask.
Sport Uniforms
Sport uniforms usually denote sponsorship of a sporting team. Sometimes the business sponsors a team outside of the workplace and sometimes the team is a “corporate team” made up of employees. Sport uniforms associate the business with sport and attributes such as health and action. Those who participate on corporate teams tend to display more camaraderie and loyalty to their workplace.
Standard Promotional Giveaway Apparel
This is the classic use of promotional apparel in the same manner of other promotional giveaway items. The purpose is to have the company name and logo seen by as many people as possible. They are often given away to employees for performance or other company accomplishments. They are also given to “good” customers and to people who can influence others. Since promotional apparel costs more than a pen or a stubby holder, it pays to be judicious when giving it away.
Retail Custom Apparel
Businesses such as restaurants, pubs and even bands will often sell t-shirts or polo shirts. They provide all of the same promotional benefits of giveaway items, but they make money instead of costing money. Some businesses find shirts with their names on them to be a substantial source of revenue.
Why Custom Apparel is Popular
According to Scott Eaton, Owner of ImagePak Marketing, “Custom apparel is popular because it works. It makes people feel good and it helps businesses make money. What could be better?”
ImagePak Marketing provides promotional items, corporate clothing and promotional apparel in Perth. They carry a full range of branded promotional gear at reasonable prices. They combine high quality with great service and fast turnover time. For more information or to place an order, call 1300 658 745 or visit their website: http://www.imagepak.com.au/.
Branded custom apparel is popular because the person who wears them becomes a walking advertisement for the company. This is a form of “word of mouth” advertising; people see someone who approves of the brand on their apparel. The advertising impressions this produces are of much higher quality than those in traditional advertising media.
There are four popular methods for incorporating branded apparel into business promotion: corporate clothing, sports apparel, promotional giveaways and retail apparel.
Corporate Clothing
Corporate clothing has become popular in capital cities such as Perth. The employer provides a branded work uniform for the employees. The benefits to the employer include a more “uniform” appearance, enhanced unity and camaraderie among employees and a constant reminder to employees that they are representing their company.
Employees benefit from not having to worry about being judged for their choice of apparel and from not having to damage their own clothes at work. Customers benefit from knowing who is an employee and who isn’t. When customers have questions, they immediately know who to ask and who not to ask.
Sport Uniforms
Sport uniforms usually denote sponsorship of a sporting team. Sometimes the business sponsors a team outside of the workplace and sometimes the team is a “corporate team” made up of employees. Sport uniforms associate the business with sport and attributes such as health and action. Those who participate on corporate teams tend to display more camaraderie and loyalty to their workplace.
Standard Promotional Giveaway Apparel
This is the classic use of promotional apparel in the same manner of other promotional giveaway items. The purpose is to have the company name and logo seen by as many people as possible. They are often given away to employees for performance or other company accomplishments. They are also given to “good” customers and to people who can influence others. Since promotional apparel costs more than a pen or a stubby holder, it pays to be judicious when giving it away.
Retail Custom Apparel
Businesses such as restaurants, pubs and even bands will often sell t-shirts or polo shirts. They provide all of the same promotional benefits of giveaway items, but they make money instead of costing money. Some businesses find shirts with their names on them to be a substantial source of revenue.
Why Custom Apparel is Popular
According to Scott Eaton, Owner of ImagePak Marketing, “Custom apparel is popular because it works. It makes people feel good and it helps businesses make money. What could be better?”
ImagePak Marketing provides promotional items, corporate clothing and promotional apparel in Perth. They carry a full range of branded promotional gear at reasonable prices. They combine high quality with great service and fast turnover time. For more information or to place an order, call 1300 658 745 or visit their website: http://www.imagepak.com.au/.