Because not all content writers are created equal

Imagine if all the people who worked in advertising, marketing, copywriting and anyone else who called themselves content writers were mapped throughout Sydney.

Imagine if each person had a different shape, size and colour that demonstrated what their speciality was.

What if they were fully fledged characters in some weird version of a business storybook world?

Now imagine your campaign and your content as a wonderful, exciting adventure, and yourself as the keen adventurer looking to find your band of merry men and women to join you.

If you didn’t have a key to this mysterious world, how would you know what sort of character had the skills to slay your competitor dragons, win the heart of your fair customer, and still have enough gold in your magic purse so you could enjoy the fruits of your labour?

Finding your dream team of content writers just became easy.

Introducing Hemingway

Hemingway is a new kind of branded content agency based in Sydney, Australia. We want to take the mystery out of choosing the right content writers for your campaigns. We’ve come to the content writing vocation from copywriting, marketing and journalism to share the learning for our customers benefit.

So what’s so special about us?

We were in content before content was the new cool. This gives us a unique perspective on content marketing and content creation. We aren’t blinded by the trendiness, scrambling to keep up. We’re seasoned content writers and creators who understand the importance of story and marketing combined.

Instead of shoe-horning an advertorial into blog format like one of Cinderella’s ugly sisters with Cindy’s glass slipper, we’re writing the content that fits perfectly.  

Unlike the SEO consultants, we’re not praising at the feet of the Google Gods offering sacrifices of story and marketing intent. We’re speaking to your customers as if they are people and creating a connection that lasts.

While the other kids are still grappling with the ins and outs of writing in a web friendly format and experimenting with distribution, we know what makes your content web ready and have a roadmap for maximising exposure.

Plus, we aren’t on some magic mountain trip of failed creative glory that is now transferring into sales and advertising content. There’s no allergy to sales, marketing or being in business here.

At Hemingway, we’re using our knowledge, skills and understanding of marketing with our skills as writers to create stories your customers will love.

Interested? Drop us a line via max@hemingwaycontent.com.au or give Max a call on 0414 845 049.

Alternatively, you can watch as the story unfolds at www.hemingway.com.au