Arts Centre Melbourne goes High Tech with iBeacon

Arts Centre Melbourne is recognised as one of the world’s premier performing arts centres, and now it is one of the first global arts venues to trial new smart technology aimed at engaging patrons via their smartphone.

During the Melbourne Festival from 10th to 26th October Arts Centre Melbourne will pilot iProximity’s iBeacon, a new technology that triggers great food and drink offers from Arts Centre Melbourne’s venues.

The offers include a free glass or wine with a meal purchase at Café Vic, happy hour prices at Curve Bar and a free Cookie at Cento.

Visitors can download the coupon to their smartphone by either texting ‘Arts’ to 0459 111 333, or by visiting the Melbourne Festival page on the Arts Centre Melbourne’s website: http://www. artscentremelbourne.com.au/discover/promos/melbourne-festival-food-and-beverage-discounts 

Once the coupon has been downloaded, it is geo-locationally targeted to ‘pop up’ when in range of one of the available offers. This convenient reminder enables visitors to take advantage of the special promotions and to celebrate the Melbourne Festival.

Kristen Eckhardt, Marketing Manager at Arts Centre Melbourne said, “At Arts Centre Melbourne we are always looking for new ways to engage our audiences. We are constantly looking for what’s new in arts and culture to enhance our audience experiences, so we need to apply that philosophy to technology too.”

Another simple way to discover the Arts Centre’s coupons plus a much wider variety of offers and information is to download the free HelloLocal App on Android or iOS. HelloLocal will alert you about all offers within your selected categories based on where you are. Visit http://www.HelloLocal.me.

The technology for the promotional offers has been provided by Australia’s leading proximity marketing company iProximity. iProximity’s co-founder, David Burden said “proximity marketing and information solutions are providing a much richer level of engagement with busy consumers, we are introducing these services across many different applications at the moment.