Among the first to support this initiative, launched by the GSMAssociation, are the 3 Group, AT&T, HTC, KTF, LG, MobilkomAustria, Motorola, Nokia, NTT Docomo, Orange and Qualcomm. Rogers Wireless, Samsung, Softbank Mobile, Sony Ericsson, Telecom Italia, Telefónica, Telenor, Telstra, T-Mobile, Vodafone, Apple, NEC, RIM and TI are also in this group.

The group has set an ambitious target that by 2012 a universal charging solution (UCS) will be widely available in the market worldwide and will use Micro-USB as the common universal charging interface. The group agreed that by the 1st January 2012, the majority of all new mobile phone models available will support a universal charging connector and the majority of chargers shipped will meet the high efficiency targets set out by the OMTP (Open Mobile Terminal Platform), the industry body who developed the technical requirements behind UCS.

After implementation, the plan is projected to bring down production of replacement chargers by as much as 51,000 tons annually. This will eliminate 13.6 million to 21.8 million tons of greenhouse gases emitted during manufacture. Mobile Phones wont ship with chargers after this implementation as the Manufacturers assume you have one already. HTC is the first manufacturer to announce it wont include a wall charger with their new phone.